I remember during my counter-jockey days of managing an Electronics Boutique, every holiday season around this time of year the shipments of games to stock for the coming buying spree would increase almost exponentially.
If you're trying to pick just one game to play this week, you're going to have a bad time. For some reason it hasn't really felt like the fall gaming season to me yet. There have been little hints of it here and there, but overall it's all still felt more anticipatory than anything else.
Say what you want about how good a game World of Warcraft actually is, or what its impact has been on gaming at large, positive or negative, but its durability and ability to sustain a player base that most of its competitors would kill for is astonishing.