
Oof.
If the plan is to go from 2% market share (1-in-50 bets) to 20% (1-in-5), that's going to be TOUGH.
FanDuel and DraftKings have got to already be locking down the younger demo (I base this solely on their ad content which doesn't speak to me as an old) and ESPN The Brand skews much older (right?). I feel like ESPN is the mature brand that olds have on in airports and gyms but that younger demos don't really care about.
Stephen A doing WWE-style heel stuff.
Jettisoning Bomani.
NFL Live-style studio shows.
SVP's show.
All those things scream, to me, of old media and I don't know that younger demos consume sports media this way anymore?
I dunno. Maybe that brand is so strong everyone is going to immediately download the new ESPNBet app to make an in-game parlay on Qaaron passing for 2TDs and the defense giving up less than 15 while watching MNF at Buffalo Wild Wings.
I guessed Russia.
Professional Fighters League sells minority stake, plans expansion into....
Try and guess how the sentence ends before you click the link.
TIP: It's not a surprise.
I got it! Sportswashing!!!
Phil is not betting on the NFL this year because he's admitting he has a gambling addiction ($1bb wagered; $100mm in losses).
As much as I applaud him for normalizing that mental health is no joke, he did his Phil-iest to make himself the victim, saying he wished no one else had to deal with addiction so publicly.
From the guy who took Bonesaw money.
I have Bonesaw -220 versus The Human Spider. Like free money.
Pages