Google is getting ready to add "trustworthiness" to it's search result rankings. It built it's reputation on a system that measured the number of external links to a web page to judge popularity, but now it's got what it calls it's Knowledge Vault, which will let it attempt to correct "misconceptions" based on a definition of facts that is related to their acceptance across multiple web sites. (I think there are some interesting implications of that, but we'll see...).
If you wonder why this will be important to the Koch Brothers and others in Movement Conservatism, you might want to refresh your memory about where current Republican methods came from. With a messaging strategy that's built around multi-media dissemination of talking points without regards to facts on the ground, they will surely attack this effort, most likely by trying to smear Google (and eventually working to subvert the system). It'll be interesting to watch this catch on and see how the reaction is managed, if it goes into production. I suspect they will label Google as partisan and a victim of the lamestream media, government propaganda and liberal elitist machinations.
By the time of the George W. Bush administration, Movement Conservatives had constructed a post-modern political world where reality mattered far less than the popular story of Conservatives standing firm against the “Liberal agenda” of godlessness and communism. As a member of the Bush administration famously noted to journalist Ron Suskind, “the reality-based” view of the world was obsolete. It was no longer viable to believe that people could find solutions to societal problems by studying reality. “That’s not the way the world really works anymore,” this senior advisor to the president told Suskind. “We are an empire now, and when we act, we create our own reality. And while you’re studying that reality—judiciously, as you will—we’ll act again, creating other new realities, which you can study too, and that’s how things will sort out. We’re history’s actors… and you, all of you, will be left to just study what we do.”
Does even Google have any chance against the Movement Conservative machine? Stay tuned...