I've been trying to determine if this is a legitimate practice or something that is frowned upon by Google, etc...
So, for example, a Company is located in Rego Park/Queens (neighborhood/borough).
On their website, they state that the company is located in Queens along with other text and their actual street address stated in the footer of the page. Seems pretty normal for a business website.
However, just below the footer is a div container with hidden links (black text on black background). This links point to sub-directories that are labeled as keyword / neighborhood. For example:
Sub-directories contain a full copy of the main website (10 pages at least) with the only difference being, on the home page, the location reflects the neighborhood in the URL. So it would state that company is located in Astoria/Queens while their street address still shows them located in Rego Park.
They have about 30 such sub-directories, targeting neighborhoods around the city, where their competitor companies are located. –imo
The closest answer I found through Google is that this is similar to 'doorway spam pages'. However, those mostly described as a single page targeting a specific keyword… and mostly act as a redirect to another website.
So, can anyone chime in?