EA putting micro-transactions "into all of our games"
Eurogamer reports that EA is planning to include microtransactions on all its games henceforth:
"The next and much bigger piece [of the business] is microtransactions within games," chief financial officer Blake Jorgensen said, speaking at the Morgan Stanley Technology, Media & Telecom Conference (transcribed by Seeking Alpha).
"We're building into all of our games the ability to pay for things along the way, either to get to a higher level to buy a new character, to buy a truck, a gun, whatever it might be.
"Consumers are enjoying and embracing that way of the business."
I will flatly refuse to play any game where I have to buy microtransactions to compete in multiplayer or progress through songle player at a reasonable rate. Cosmetic or feature-based dlc is OK, but 'to get to a higher level, buy a truck, a gun, whatever" sounds dangerously close to infecting game design to make more $$$. What do you think, is this worrying news or inevitable?