My Twitter started filling up with things about this earlier this morning and I checked it out. It's an Android based console designed to run on TVs but that's supposed to be completely open to any developers, big and small.
Honestly, I don't know if this thing has a chance in Hell of meeting major market success given what it's up against but I think the idea is brilliant. Dumb name but cheap, a slick UI (at least from their prototype), hackable front to back apparently and wide open for anyone to develop and put games on. I'm definitely going to kick in as I'd love to at least see this get a shot and it seems to be backed by serious people, not some group of basement hobbyists. If they could get real marketing dollars behind this, I could see the cheap entry price giving it a good install base. Given it's hardware specs (it's basically got the guts of a top shelf Android phone and runs 4.0), I don't know how they're selling it at a profit for $99 but maybe when you don't have to worry about a screen, GPS and cell radios, this stuff's actually pretty inexpensive.