funny way to fight piracy

Ok, it is, unfortunate that it isn't just hitting pirates, but this is a hilarious way to go.
http://www.incgamers.com/News/29047/...

Like Demon's Souls, Dark Souls comes packed with a mechanic that allows players to invade other's worlds. From Software are using this feature to send out maxed-out characters into the early-adopters games and systemically killing them off. 

I wonder how horribly awry this is going to go.