40% of Xbox activity is non-gaming
Thought this was pretty interesting. MS's Trojan Horse has finally arrived. I think it's generally a good thing. Bring on the subscription TV that's rumored. Put pressure on the cable companies.
Let’s look at the numbers and then take a look at what they mean and what the future holds. Just for starters, we’ve sold more than 53 million Xbox 360 consoles, and Xbox has been the top-selling console in the last year. There are more than 30 million Xbox LIVE members. And more than 10 million Kinects have sold to date. Those are pretty big numbers for a device that, until recently, had primarily been purchased by hardcore gamers. But something interesting has happened in the last few years. While people are still playing a ton of video games, 40 percent of all Xbox activity now is non-game. Put another way, we’re seeing an average of 30 hours of video consumption per month per Xbox, a number that is growing fast. And people are expecting more – more options, more games, more videos, more entertainment.
I wonder if Sony's numbers are higher, with the number of people like me that use it for Blu-Ray more than gaming.