3Ality Digital (3D Television)

Sat through a presentation from this company yesterday and was very impressed. They flew out one of the new "3D" enabled LCD TV's (a 46" JVC unit of some sort) and we watched some demos from a standard Blu-Ray player on some of the 3D content the company had produced.

http://www.3alitydigital.com/

They did a U2 concert and a Sobe commercial from the last Superbowl which was very impressive. The glasses are lightweight and your eyes are completely stress free watching the TV. The 3D is as good as anything I've seen in IMAX even from a 46" screen from 30 feet away in our conference room.

But the most impressive was the Football games. They did 2 games last season in Live action (the BCS game and a regular season NFL game Oakland vs San Diego) once I saw football I was sold.. there just isn't a better way to watch Football except in live 3D. Once you see it your immediately spoiled. Its like the first time I saw Football in HD and now 3D HD is the next step.

Their business model is sound it really doesnt cost Fox that much more to shoot a football game live in 2D than it does to enable their equipment to shoot the same game live in 3D. In fact once the crew is properly trained and experienced a football game actually requires LESS cameras and crew because of the fact that single cameras can now properly capture depth shots where a Director would have to use 3 2D cameras to pan through the play to provide the same "angles"

The glasses can now be created in prescription and in any sort of style or form.. and they claim over 1000 video games are already "enabled" with the technology and can be turned on with software updates to Xbox 360's and PS3's which they hope to complete in another year. The 46" LCD TV we saw retailed for ~$3500-$4000 right now and they anticipate within a year or two 3D enabled TV's will not carry more than a $250-$500 premium.

One hopes that this technology is rapidly adopted by both Videogaming and the NFL since with just those 2 you probably have enough demand to really kick start this "standard"

I'd heard rumors of something like this popping up here and there, glad to see it's a reality. My only hope is that it can become standardized sooner rather than later; I don't think the public is ready for another drawn-out format war quite yet, and if there are high licensing/royalty fees that'll hurt their chances.

Football, NASCAR, 'Rassling, Hunting Channel, profit!

Porn will drive the 3D TV industry!

I've been curious why, if the Superbowl can show 3D demos at half-time on everyone's TV, there aren't already shows and games that do the same thing distributed with the same polarized glasses. Why do we need some new technology and new TVs?

Just tell me this won't facilitate the girl from 'The Ring' crawling out of my TV. She's freaking scary enough in 2D.

ColdForged wrote:

I've been curious why, if the Superbowl can show 3D demos at half-time on everyone's TV, there aren't already shows and games that do the same thing distributed with the same polarized glasses. Why do we need some new technology and new TVs?

You can.. and they did with the Superbowl commercial.. and we watched the difference between the two and its fairly simple.. the 3D effect on the specialized "3D enabled" TV's is so much better than with just a normal TV.

Also it was this companies technology for that Sobe commercial.

If it's not somehow drastically different than the 3D they use in movie theaters right now I'll still end up with headaches five minutes in and never use it again.

I was really impressed with Beowulf in 3d at the theaters and was pretty sad to see more ubiquitous 3d getting no closer to home.

This makes me happy

Thin_J wrote:

If it's not somehow drastically different than the 3D they use in movie theaters right now I'll still end up with headaches five minutes in and never use it again.

That was the number one issue they have been working on perfecting is reducing the amount of eye strain (which is what leads to the headaches) Since essentially the entire 3D effect is created by fooling the eye and the brain you have to limit what effects you do and how you do those effects to reduce eyestrain.

Vertically induced tricks are what causes greater eyestrain.