Sat through a presentation from this company yesterday and was very impressed. They flew out one of the new "3D" enabled LCD TV's (a 46" JVC unit of some sort) and we watched some demos from a standard Blu-Ray player on some of the 3D content the company had produced.
They did a U2 concert and a Sobe commercial from the last Superbowl which was very impressive. The glasses are lightweight and your eyes are completely stress free watching the TV. The 3D is as good as anything I've seen in IMAX even from a 46" screen from 30 feet away in our conference room.
But the most impressive was the Football games. They did 2 games last season in Live action (the BCS game and a regular season NFL game Oakland vs San Diego) once I saw football I was sold.. there just isn't a better way to watch Football except in live 3D. Once you see it your immediately spoiled. Its like the first time I saw Football in HD and now 3D HD is the next step.
Their business model is sound it really doesnt cost Fox that much more to shoot a football game live in 2D than it does to enable their equipment to shoot the same game live in 3D. In fact once the crew is properly trained and experienced a football game actually requires LESS cameras and crew because of the fact that single cameras can now properly capture depth shots where a Director would have to use 3 2D cameras to pan through the play to provide the same "angles"
The glasses can now be created in prescription and in any sort of style or form.. and they claim over 1000 video games are already "enabled" with the technology and can be turned on with software updates to Xbox 360's and PS3's which they hope to complete in another year. The 46" LCD TV we saw retailed for ~$3500-$4000 right now and they anticipate within a year or two 3D enabled TV's will not carry more than a $250-$500 premium.
One hopes that this technology is rapidly adopted by both Videogaming and the NFL since with just those 2 you probably have enough demand to really kick start this "standard"