TARGET Pre-Order Program

So a couple of weeks (months?) back Target announced they were going to start offering pre-orders on big games. You give them a buck, they'll save you a copy and give you a $5 target gift card when you pick up your game. Sounds great, I do most of my shopping at Target anyway and there is one 3 blocks from where I work.

Next time I went into the store, I threw a $1 down on Super Punch Out for the Wii since I was really jazzed for the game.

Well...........stores all around here started selling the game on Sunday.

On Monday, on my lunch break I head over to Target at lunch - no luck. They haven't gotten their copies in yet. Come back Tuesday they say.

I go there today at lunch and no, they don't have them in yet. Maybe Wednesday or Thursday.

What the is the point of a pre-order program if you don't get the game in when it releases?

From my experience, I don't think any vendor guarantees availability of your pre-order... that idea died a long time ago it seems. It also depends on the manager of that location, at least in my experience with Gamestop. Some will actually reserve copies and hold them for a couple days, others will sell them off to anyone who walks in asking for it.

ChiSoxKeith wrote:

What the is the point of a pre-order program if you don't get the game in when it releases?

From the customer's perspective: To guarantee a copy of the product is available on release day.

From the business's perspective: To guarantee a purchase of the product by a customer, no matter how much they screw up the order.

Our Target here seems to always receive games a few days after release. I think that they just get them shipped out on release day, instead of actually stocking them; at least that's what it seems like. At any rate, probably not the best place to get release-day games.

I'm loving my Amazon Prime membership--free 2 day shipping on anything and all media (CDs, DVDs, video games) that you pre-order will be shipped to arrive on your doorstep by release day.

I guess I misstated the point.

Target didn't sell my copy off.

They never got their copies in. All the other stores around here did. Just not Target.

The question really is, what's the point of a pre-order program if they don't get the game IN on release date and have no idea when the game will come in.

Once again, the concept of the pre-order falls down.

This is why they have to give you stuff to pre-order. I prefer just walking into my local game store or BB they day it comes out or later.

ChiSoxKeith wrote:

I guess I misstated the point.

Target didn't sell my copy off.

They never got their copies in. All the other stores around here did. Just not Target.

The question really is, what's the point of a pre-order program if they don't get the game IN on release date and have no idea when the game will come in.

I think you know the point, but just don't want to admit that you've been had.

I stopped buying games at the Target near me because they couldn't ever tell me when a product would be in, and if they said it would probably be in a certain day, it never was. I only purchase games in a store if it's at release time and I really want it, Target doesn't fulfill that need.

I only buy games from Target when they're on clearance. They only stock a few games so when they take them from the display cases they slash the prices far below other retailers.

I also bought a PS3 there when it was difficult to buy a MGS4 PS3 bundle and I found out through a voicemail while in Target that the one I bought from Sony.com got canceled.

Jayhawker wrote:
ChiSoxKeith wrote:

I guess I misstated the point.

Target didn't sell my copy off.

They never got their copies in. All the other stores around here did. Just not Target.

The question really is, what's the point of a pre-order program if they don't get the game IN on release date and have no idea when the game will come in.

I think you know the point, but just don't want to admit that you've been had.

Yeah, I know I've been had. Just venting frustration.

Tkyl wrote:
ChiSoxKeith wrote:

What the is the point of a pre-order program if you don't get the game in when it releases?

From the customer's perspective: To guarantee a copy of the product is available on release day.

From the business's perspective: To guarantee a purchase of the product by a customer, no matter how much they screw up the order.

Even more important from the business's perspective, this is used to gauge how many copies to stock. There's a pretty thin margin on new video games so you want to order almost exactly the number of copies you can sell. Too many, and you eat the rapid depreciation when the price drops; too few, and you lose sales.

I think guaranteeing that you go to THEIR store for the game is important, but it's easy to overlook the benefits that do not directly affect us.

beeporama wrote:
Tkyl wrote:
ChiSoxKeith wrote:

What the is the point of a pre-order program if you don't get the game in when it releases?

From the customer's perspective: To guarantee a copy of the product is available on release day.

From the business's perspective: To guarantee a purchase of the product by a customer, no matter how much they screw up the order.

Even more important from the business's perspective, this is used to gauge how many copies to stock. There's a pretty thin margin on new video games so you want to order almost exactly the number of copies you can sell. Too many, and you eat the rapid depreciation when the price drops; too few, and you lose sales.

I think guaranteeing that you go to THEIR store for the game is important, but it's easy to overlook the benefits that do not directly affect us.

If it was actually difficult to secure a game, that might make sense. If it is only difficult to secure the game at Gamestop and Target, then they need to find a better way to sell the games. I've had Game Crazy clerks try that spin on me, as though I was hurting the market by not pre-ordering. But all I care abut is getting the game, where doesn't matter to me.

I wonder about all the pre-orders over the years made for Duke Nukem Forever.

demonbox wrote:

I wonder about all the pre-orders over the years made for Duke Nukem Forever.

The world shall over floweth with the tears of many when Duke Nukem Forever finally gets canceled :smile:.

You know the studio working on this (3d Realms) folded, right? I mean Duke isn't nec dead, but it does look like a lot of pre-orders may never result in a title. Well, Duke may come back but it seems fair to assume that DN Forever is dead, dead, dead. So yeah, pre-orders can suck sometimes.

demonbox wrote:

You know the studio working on this (3d Realms) folded, right?

Right. About that...

From Gamespot:

"Despite rumors and statements to the contrary, 3D Realms (3DR) has not closed and is not closing," reads the statement. "3DR retains ownership of the Duke Nukem franchise. Due to lack of funding, however, we are saddened to confirm that we let the Duke Nukem Forever (DNF) development team go on May 6, while we regroup as a company. While 3DR is a much smaller studio now, we will continue to operate as a company and continue to license and co-create games based upon the Duke Nukem franchise."

Yeah, just this morning I read that I was incorrect. They didn't fold but they came fairly close to it. I wonder how small "a smaller studio" will be.

And this is why i never understood why consumers in the US stand to be made to put money down on their pre-orders..... over here the system seems to work perfectly well and we do it all for free. I've never had a pre-order not arrive on (or earlier than) release day from GAME or HMV.

I always elect not to pre-order. Also free. Or, if I really want something soonish to launch, I preorder Amazon.com.

The only games I Pre-order are doe downloads that I can get money off on or that I can have pre-loaded. The fact that Valve does both, makes me an especially happy camper.

The mere idea of you having to pre-pay to make sure gamestop or Target has the product in, that they should have on the shelf anyway makes no sense. They exist to be there so I can walk in whenever I want to get what I need/desire. Since boxed retailers are so horrible about keeping stock of many of the games I want that do not also have a toy guitar in the box, I buy my games online. Go Gamer, Amazon, D2D, and Steam have yet to disappoint on availability.

ChiSoxKeith wrote:
Jayhawker wrote:
ChiSoxKeith wrote:

I guess I misstated the point.

Target didn't sell my copy off.

They never got their copies in. All the other stores around here did. Just not Target.

The question really is, what's the point of a pre-order program if they don't get the game IN on release date and have no idea when the game will come in.

I think you know the point, but just don't want to admit that you've been had.

Yeah, I know I've been had. Just venting frustration.

I was a store manager for EB Games for several years and I can tell you with them and Gamestop it's supposed to be a preorder is held for 48 hours for a customer to come pick up and then sell off to whoever walks in even though like someone said earlier it's up to how good your store manager is on if they follow that guideline. In a bigbox store (aka Target) you will hardly ever see the game delivered on time. The reason being the game ships out maybe a day or 2 before launch which is all well and good for gamestop because they will overnight hot titles to make them hit stores on time for sales where as a big box store will just load it on a truck from the distribution center and if it's a 2 day transit point then the game gets there when it gets there. If your store happens to be close to a major distribution center then you may have better luck but if your store is a few days away better go the bestbuy/gamestop route if you have the option in your area if it's something you want day 1 anyway.

Well, my Target finally got their copies in today. Picked up the game at lunch and will be playing it tonight.

For the record, the only reason I preorderd was essentially the game was $5 cheaper that way (as they gave out a $5 target card for preordering it).

ChiSoxKeith wrote:

Well, my Target finally got their copies in today. Picked up the game at lunch and will be playing it tonight.

For the record, the only reason I preorderd was essentially the game was $5 cheaper that way (as they gave out a $5 target card for preordering it).

So you save $4? (You paid $1 for the preorder, did they give you the giftcard at the time of purchase or when preordering?)

Shadowklr,
"Playing the float" is also well established practice at GameStop and EB (i.e. you are reasonably sure that not everyone is coming in to pick up their copy, and usually a second shipment is being sent regular (i.e. it will arrive the day after launch) delivery. So they will sell a few "reserved" copies, knowing that they will replenish those copies out of the stock that comes in the morning shipment.)

Yes. I saved $4.

In retrospect it wasn't worth the hassle. I'll just continue to get my games at Best Buy.

Nosferatu wrote:

So you save $4? (You paid $1 for the preorder, did they give you the giftcard at the time of purchase or when preordering?)

That doesn't sound right. The $1 preorder should have come off the cost of the game.

i.e.: Game is $60. You put $1 preorder. When you pick up the game, you pay an additional $59 (plus tax) and get the game and your gift card. Are you sure that's not what happened, ChiSoxKeith?

If you're going to nitpick about saving mere dollars you also have to bear in mind that you can avoid sales tax by buying online in most places, Illinois included...

(By the way, I'm not being a Target apologist. I don't think video games, outside very mainstream titles and accessories, is a good business for big box retailers; they just aren't nimble enough for the fickle, largely niche market. I can only assume they carry games, reluctantly giving up floor space that could go to more profitable merchandise, to get people into the store to buy high-markup items. Kind of like the way groceries sometimes sell soda pop at a loss. There's a reason the games are far away from the door in every Target, Best Buy, and Wal-Mart I've seen...)

[quote=beeporama]

Nosferatu wrote:

So you save $4? (You paid $1 for the preorder, did they give you the giftcard at the time of purchase or when preordering?)

No. That's right. The $1 covers the cost of the collector card that they give you with it. The $1 did not come off the sale price.

However many weeks ago, I paid $1 for the preorder.
Today when I picked it up it cost me $49.99 and they handed me a $5 Target gift card.

So essentially I got $4 off the price.

Nosferatu wrote:
ChiSoxKeith wrote:

Well, my Target finally got their copies in today. Picked up the game at lunch and will be playing it tonight.

For the record, the only reason I preorderd was essentially the game was $5 cheaper that way (as they gave out a $5 target card for preordering it).

So you save $4? (You paid $1 for the preorder, did they give you the giftcard at the time of purchase or when preordering?)

Shadowklr,
"Playing the float" is also well established practice at GameStop and EB (i.e. you are reasonably sure that not everyone is coming in to pick up their copy, and usually a second shipment is being sent regular (i.e. it will arrive the day after launch) delivery. So they will sell a few "reserved" copies, knowing that they will replenish those copies out of the stock that comes in the morning shipment.)

Ahh yes very well of this practice jusy trying to keep it simple and what retailer wouldn't sell what they had knowing they would be replinished in time. But I do know several managers who would sell product knowing the replinish stock wouldn't be there so either way just glad he got his game and all is well now.

Nosferatu wrote:

So you save $4?

Hey, that's 4/5 of a Subway footlong.

Four... four dollah.... four dollah 9.6-inch-loooong!

I have a similar complaint with a Target and two Best Buy's in the area. Unless it is a huge release (like a Gear of War or Halo), most of the time they either don't have on the release date or I have to nag someone to dig it out of the back. Even if the game is listed in their Sunday ad as "Available Tuesday". I will say Best Buy employees are usually more willing to help me, where if you can even get a Target employee at the electronics counter they will just tell you they don't have it without checking the computer, and will not offer any idea of when it will come in.

*Legion* wrote:

Four... four dollah.... four dollah 9.6-inch-loooong!

That's what she said.