I bet they didn't see that one coming
Ubisoft makes move into sports market, announcing agreement with Vijay Singh...
Ubisoft today announced its intentions to step into the sports market, with the announcement that it has signed an exclusive agreement with Vijay Singh.
In an effort that blatantly steps on the toes of EA and Tiger Woods, Ubisoft will develop and publish a videogame series based on the No.1 ranked golfer in the world which will utilise technology, tools and source code acquired from Microsoft Game Studios.
As Microsoft move away from the sports market, Ubisoft have additionally acquired the technology, tools and source code behind many of Microsoft Game Studios sports games, including NHL Rivals, NFL Fever, NBA Inside Drive and MLB Inside Pitch. Certainly this gives some indication of Ubisoft's intention to challenge EA in the sports market, with plans to develop games for all platforms, concentrating initially on consoles including Xbox and next-gen formats.
"There is still room for innovation in the sports genre and Ubisoft has some great ideas that we're looking forward to implementing," said Yves Guillemot, president and chief executive officer of Ubisoft. "We hope to not only offer sports fans games that have a unique flair and character, but also something that will take advantage of the fabulous capacities of current and next generation consoles."
"Ubisoft is doing an incredible job in bringing my style of golf to the world of gaming," said Vijay Singh. "I am excited to be teaming up with one of the most innovative and experienced gaming companies in the industry and look forward to a long and successful partnership."