Here is a portion of an editorial from the latest EGM by Dan Hsu (Editor-in-chief).
Game magazines need to get their acts together. Right now, some of them are being run by a bunch of amateurs instead of journalists with a sense of responsibility and integrity. Example: Recently, I was negotiating for a cover story with a big game publisher whose name won't be mentioned here. The timing was right, but guess what? The company hit me with a clause: EGM could get the exclusive review only if we guaranteed the game would recieve a certain review score or higher. I couldn't believe my ears. I ended the discussion right there, saying that would never happen in a million years with EGM or any other Ziff Davis media publication. I gave up an incredible exclusive, but that was not happening under my watch. I later learned that another publisher's magazine wanted to take them up on the offer; I guess they were hungry for the exclusive.
Makes you think a little doesn't it? I would really like to know the name of the magazine who would agree to such a deal as I would never buy or read it again.