A bizarre comment by U.S. Defence Secretary Donald Rumsfeld on the hunt for Iraq (news - web sites)'s weapons of mass destruction has been awarded the "Foot in Mouth" prize by the Plain English Campaign.
Rumsfeld, renowned for his uncompromising tough talking, received the prize for the most baffling comment by a public figure.
"Reports that say something hasn't happened are always interesting to me, because as we know, there are known knowns; there are things we know we know," Rumsfeld told a press briefing.
"We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns -- the ones we don't know we don't know."
I found this funny because, well, I'm not stupid. Rumsfeld is stating a fairly straightforward and obvious idea, but because the audience is comprised of moron journalists whose job it is to take the few basic things they can understand and dumb them down even more, Rumsfeld is described as "bizarre" and "baffling".
The next time you are reading news analysis, remember that journalists find "baffling" ideas that a smart junior high student would find obvious.