I found this quote from the Dr.Jenkins interview pretty interesting.
I think video games are at a crossroads. The question is whether we will walk down into the bowels of the earth to buy games, the way we currently buy comics, or whether we will walk up to consume them, the way many of us go to the movies. By this I mean, will games be a narrow niche media which you never even see unless you are already a gamer or will it become a broad mass media which has high visibility even to those who go infrequently?
Right now, the industry loves to brag that the American gross sales of video games is close to or surpasses the gross domestic box office for Hollywood films. This is indeed impressive economically but realize, given the price differential, that this still means that something like ten times more people buy movie tickets for every game sold. As long as games remain a niche medium, they will be susceptible to this moral panic rhetoric. And as the comic book industry found in the 1950s, if they give in to that rhetoric, they probably will forever lose out on the chance to become a mainstream media.
Media in fact are most susceptible to such attacks at the moment when they are moving to diversify their markets but the public still perceive them as primarily targeting children and youth. In the 1950s, comics were aiming older with horror and crime comics and they got slapped down by media reformers accusing them of selling violence to kids because most of the public had not kept up with the changes in their content and demographics. The same thing is happening now. GTA3 reflects the older slant of the game market but it is being read as if only kids played games. This is a very dangerous situation which demands a real commitment to public education if it is going to change.
Are games big enough to keep pushing forward or will we eventually hit a brick wall and slide down into the a comfortable niche that is never fully embraced by the public?