Coming to Terms With UbiSoft
I have an insane theory about the airline industry — I think they genuinely want me to stop flying on their airplanes.
I think that when major air-carriers tuck into their silk sheets at night, they dream of a hyper-efficient fleet filled with steely-eyed business class flyers with practiced methods of travel and corporate expense accounts. Never again would they be burdened with a bunch of pesky amateur flyers with screaming kids and an over-inflated sense of entitlement just because the family managed to scrounge up a few hundred dollars to fly to Omaha.
Were I to write to Delta airlines and tell them of how I chose to spend three days driving across the country with my two boys rather than endure ten hours under their thumb, would the response be a curt but genuine, “Thank you?”
Sometimes it very much seems like certain companies are entirely comfortable with the idea of just annoying a certain segment of consumers away. You know, companies like Ubisoft.
Is it insanity to imagine that a game company would seed the foundation for catastrophic PC numbers so they can justify ending support for a customer base they neither like nor trust? Is that nutjob conspiracy theory territory, because every time I look at the evidence the slippery slope gets greased just a little more.
I had been looking forward to buying Assassin’s Creed 2 for the PC. As friends raved about the experience on the consoles, I decided to hold off for a release on my platform of choice: the trusty Personal Computer. But as Ubisoft slowly revealed worse terms than Lando Calrissian got from Vader in Empire, I realized that for me, a line had been crossed.
Historically my reaction would have been histrionics, but for a lot of reasons that I don’t want to explore right now, I have been thinking hard about learning to accept the things I can not change. It is a distressingly voluminous list, to which I must now grudgingly add the schemes and machinations of multi-national game publishing companies. Unless I’m willing to become a mid-80’s Sally Field movie, the only question left is how mad I am willing to let the whole thing get me.
Rather than take this to the next level of a broad and meaningless call to social action — Boycott Ubi, yo! — I have chosen instead to realize this is a very personal choice where no available option seems particularly desirable. Do I reward Ubi with my money in the hope that they might be grudgingly forced to create more PC games with even tighter restrictions? Do I deny myself the experience of playing a game I had been looking forward to? Do I build flimsy self-justifications for piracy, choosing to contribute to the problem out of an overwhelming sense of self-entitlement and convenient moral flexibility?
Ok, obviously not that last one. Whatever moral subjectivity it is that endows people with the latitude to pretend like rules don’t apply if they are sufficiently mad at the victim just doesn’t work for me. So, for me, the choice is only one of buy or sit out.
Why is this such an emotionally charged dichotomy for me and for that matter so many other people? Ubi and its ilk have presented a product and presented their terms. I can either take part, or I can abstain. That I am disgusted by the terms offered should be the point where I get the luxury of keeping my $50. I mean, it’s not like when some guy comes to the door asking if I’d like to let him fertilize my lawn for a hundred bucks, I suddenly have the urge to punch him in the face.
I recognize in a very rational way that the internet’s response to Ubisoft’s decision to make all PC gamers maintain constant internet connectivity to play their games is one of breathless hysterics. Three Stooges movies show more moderated self-control than message board discussions in response to this issue, and yet I am drawn to the furious debate like a moth drawn to a flame if that flame were the burning singularity of a super-massive black hole.
I hate the corporate policy of Ubisoft for this. I hate the precedent it entrenches for PC games, and I hate that I have no recourse to protest save a few hundred futile words and a well practiced glower. Therein lies my real problem, and the point this all draws back to.
I don’t get a vote, not even with my dollar. Choose to buy and I am supporting something I believe undermines the rights that should be afforded to PC gamers. Choose not to buy and Ubisoft is free to interpret diminished sales as evidence of the impact of piracy and the antipathy of the consumer base. Check and mate.
I must learn to accept that which can not be changed. It is a bitter lesson.
I choose not to buy, and I choose not to pirate if for no other reason than it would provide publishers with one drop of additional proof that PC games aren’t worth the trouble.
Now I must choose to accept my own decision, and that, so far, has been the hardest choice of all.