The Inevitable - Ads

Gamers With Jobs was begun in January 2003 with the idea that it would be a personally entertaining hobby that Certis and I would enjoy for however long the ride managed to last, a timeframe we measured at something like six months. In our very wildest and unicorn populated dreams we imagined a perhaps marginally successful gaming website, though one with daily articles that would be worthy of industry recognition, written by writers good enough to scribe their unique voices anywhere in the business. We imagined a forum of thousands, with more posts than we could hope to read, a tight community, and threads that spanned pages growing better at every turn. We imagined thousands of unique readers per day, and millions of hits a year. It all seemed pretty damn far fetched at the time, and how we laughed at the mere hinting of such nonsense. Well, kids, we're there, have been for a while now, and the question that Certis and I have spent a large portion of the year deciding is: What now?

GWJ is equal parts beast of burden and labor of love. I'd no more abandon or sully this site than I would dip my pets in a tasty batter and fry them up for dinner, but as the site grows, in many ways despite our best efforts to restrain it, the joyful beast consumes more hours, more work, more bandwidth, more time, more money, and more effort. So, considering that we would not begin to think of letting the site deteriorate, Certis and I are faced with the choice of slowly drowning under its weight, or accepting that we must make GWJ a part of our own jobs. You probably sense where this is going, so let's just get this out of the way, and then we can talk about it.

Gamers With Jobs will begin displaying advertisements. Please, I'm begging you, read on before reacting!

According to string theory there are limitless parallel dimension with infinite probabilities stretched across a multiverse that allows for all possible permutations of reality, which means there is, somewhere out there, a universe where Certis and I are extraordinarily wealthy and able to maintain ourselves on wit and looks alone. This is not that reality, though if anyone can fashion a method by which funds can be transferred interdimensionally then we may have an alternative solution. Barring that, GWJ needs revenue to sustain, and survive.

I have several things I want to address, but first let's talk about what sort of positives this change could bring. First, Certis and I are renewing our efforts to grow and improve this site, but we can not do it without resources. Generating revenue means that we can begin considering improving the site technology, layout, and servers. Faster access, better navigating, and, imagine this, a functional search function are just a few of the things we'd like to consider doing. Further, we could focus on generating more content and creating incentives for our personnel in keeping them here.

As it stands now our donation drive provides a nice base to keep us functional and breathing, but it offers no room for growth, and we are stretching the dollars to keep providing the level of content and reliability you've come to expect. It is enough to keep the doors open, but not much else. We have far more potential than we've been able to explore.

Additionally, Certis and I put in a lot of hours in managing and producing for the site. It's time that we love, and were we independently wealthy we'd do it for nothing without complaint. Tragically, we both increasingly find ourselves in conflict about where to put out time. Supporting the site sometimes comes at the expense of supporting ourselves, and it's increasingly easy to imagine a scenario where we have to start abandoning our time with the site to the daily grind.

We recognize that not many of you will feel this is an entirely positive change. I'm sure you will all draw different conclusions as to what this means, and we hope that most of you recognize it for the relatively benign force that it is. We will not be asking our writers, who, as you've certainly noticed, are fiercely independent themselves, to change their voices or styles. And, should there erupt at some unlikely point conflict between what our writers responsibly post and what our advertisers want to be associated with, then we'll stand behind our people. I find that kind of scenario, however, highly unlikely.

Our approach in providing advertising will be to find the least intrusive reasonable ads possible. We will explore advertising alternatives designed not to annoy the reader, but still be effective. We've certainly no desire to seem irksome with gaudy or intrusive ads. I imagine there would be a period of fine-tuning as we find a balance between what generates revenue without getting in the way of the site.

In the end, this is the choice we have made, between stagnation and growth, sustaining on the edge or seizing an opportunity to be mighty. Without this, it is possible that our levels of participation might no longer be sustainable, that we would not be able to monitor the forums or produce content or recruit new talent as much, that we would have to spend more of our time working for someone else than for you and ourselves. We ask not that you take our assurances of continued commitment to unbiased content at face value, but that you have the patience to allow us to prove it.

As always reader comment, which is pretty much known for being vocal, is welcome, and we will be very interested in your responses. We hope you understand our reasons for bringing advertising to the site, and have the faith in us to find that satisfying balance that does not intrude upon your experience or tarnish our reputation. In fact, I think you may find that GWJ will become better than ever.

I know there have been a number of changes that we've asked you all to deal with the past few weeks, and I certainly understand the uncertainty and chaos that brings along with it. This, however, is the last shoe I forsee dropping anytime soon, and hopefully we can get through a bit of turmoil with a better site and a better community in place. Again, we hope to prove this not with words but action.

Let the rampant speculation and wild hyperbole "… wait for it! "… begin.

- Elysium

Comments

Edit: On second thought, there's been too much Richard Simmons already.

I've often wondered how you guys manage to have time to run GWJ, have jobs, families, and (most importantly) play games. I hope the ads will help, although from my experience, they are far from a sure source of income in the long run. As long as you don't get that buzzing fly banner that pops up on thottbot all the time now, it won't bother me. The person responsible for that ad needs to be eaten alive by giant African ants.

When the wolfs at the door you've just got to bite the bullet and do what you have to, but from what I've seen ads won't put off the vast majority.

Oh, and Legion did it eat you up that I didn't call you a 'rockstar'

I'm mixed about this. Obviously, if the site needs it, I'm in support. I'm still pretty new here, so I haven't even had a chance to contribute yet. I'm definitely looking forward to it.

Certis and Elysium, I know you will carry over the integrity and care that we've seen on this site into the choice of ads. I don't envy you the task of finding a way to garner the support of companies who will post pertinent and attractive advertisements that will actually make enough money to help support the site. I hope you find what you need easily, and we can all get on to enjoying the GWJ that we love so much

But I like punching the monkey!

How long have the links at the very bottom of the page been there? I never noticed them before but they aren't very eye-catching.

Would it be kosher to start a thread about the product in a new ad? A significant chunk of what GWJ is is a trusted community heralding or razing a product in a level-headed manner. That could have a huge effect on the clickthrough for an ad, negatively or positively depending on the feedback. White elephant or potential lost sponsor? I'm sure this is a question other forums have solved already, it's just the concept of forums outside of GWJ is somewhat inconceivable.

EDIT:

Vector wrote:

How long have the links at the very bottom of the page been there? I never noticed them before but they aren't very eye-catching.

There's two for the same mortgage company side by side.

EDIT: Oooh, they constantly change like a crappy lavalamp you have to refresh.

Jesus crap you guys notice things fast. I'm glad nobody was around to notice the php include errors for a few seconds. Them boys were nasty.

IMAGE(http://img147.imageshack.us/img147/2506/oddbm8.png)
What tha'!?!

Mod Chip? Islamic Forum... :shock:!?

bagga tighten those coconuts, and have the links actually go somewhere.

I have to admit, my first reaction to Nei's screenshot was "since when is there a red gwj theme, and why can't I get one." Now I just feel dumb.

Badferret wrote:

bagga tighten those coconuts, and have the links actually go somewhere. ;)

What the hell are you talking about, those ads go somewhere... if you click on them.

PS click on the ads.

naviguemoi.com

I really, but really don't think you have to justify yourselves to us but still, I think it's cute.

So cute it makes me wanna write a poem!

Internet ads are no big deal
So do what you will to keep it real
My eyes go over them and don't notice
Like those of a woman over Baggachipz

Jesus crap you guys notice things fast.

It was a fluke. I'm normally completely oblivious to everything but I just finished reading all of the comments about the ads and happened to notice some strange links at the bottom of the page.

GWJ wrote:

Online Dating | Nicole Kidman Wedding | Quick Loan | Personal Loans | The eBay Song

I like how non-descriptive the ads are :D.

baggachipz wrote:

PS click on the ads.

I did, but didn't get anywhere. Looked like a page refresh or something instead of actually going to the site.

Oh wait. When you click on an ad the page shows up in the bottom frame.

magnus wrote:

Oh wait. When you click on an ad the page shows up in the bottom frame.

Woah, that's actually quite cool.

sh*t!

baggachipz wrote:

sh*t!

Ohh...ummm...fine then. It sucks?

Those ads aren't actually pay-for-click, feel free to ignore them

OK, so don't click on the ads. But if you do, it's fixed and will whisk you away to a wonderful land in a new window.

baggachipz wrote:

OK, so don't click on the ads. But if you do, it's fixed and will whisk you away to a wonderful land in a new window.

This is now true. I flew to Weinverkauf on my first click.

I won't write poetry for you ever again Bagga.

The ads make me giggle each time I read them.

Myrtle Beach Golf | Mobile Phones | Cursos | Gift Experience | Darmowe Typy

How can you not read these and laugh at the simplicity of them? Best website ads ever.

Mr.Green wrote:

So cute it makes me wanna write a poem!

Internet ads are no big deal
So do what you will to keep it real
My eyes go over them and don't notice
Like those of a woman over Baggachipz

I'd nominate you for Poet Laurete if you weren't a damn frenchie.

Mr.Green wrote:

I won't write poetry for you ever again Bagga. :(

I loved your poetry Greenie. I didn't have a chance to stop and appreciate it until now; you see, I was busy trying to get the effing ads to work correctly. Come here baby, it won't happen again. I was thinking about you the whole time.

You guys do what you gotta do. Ads won't keep me away from a site that I look forward to frequenting everyday.

baggachipz wrote:
Mr.Green wrote:

I won't write poetry for you ever again Bagga. :(

I loved your poetry Greenie. I didn't have a chance to stop and appreciate it until now; you see, I was busy trying to get the effing ads to work correctly. Come here baby, it won't happen again. I was thinking about you the whole time.

Hehe... gross.

I'm A-OK with hot Konami anime chicks.