First off, I'd like to say hi, I'm going to be one of the new posters Elysium just mentioned. You can look forward to many more witty and enlightening posts from me, and I'll try to tone down the badass.(please don't click)
Now that the awkward introductions are out of the way, lets get to my topic.
But wait, theres more!
Now the study itself is really not that interesting. In fact, they merely state what everyone already knows, Gator takes banner ads from webpages, replaces them with its own, and pops up ads from its own service while you're browsing the web, or using a p2p client, or just whenever. This hideous software is installed all over the place, its sadly all too common with people who use IE. You can check to see if you have it with this little proggy.
But the fun has just begun, for instance, lets take a look at this little gem. The article just states that the study only looks at the Gator client, not the Gator server. This is the response of Scott Eagle, VP of Marketing for Gator.
"Eighty percent of the magic is what he'll never see," Eagle said of Edelman and his findings in a phone interview. "He's only touching a part of the elephant."
I for one can't wait to see more of the Magic, Mr. Eagle. In fact, I think it would be so popular that you would need to make a theme park out of it. In this Magic Kingdom, you could take peoples clothing and replace any logos with "ENLARGE YOUR PENIS", in siezure inducing text. All the rides could be bought by someone else, then stolen and completely repainted with ads for spy cams, home loans and beastiality porn. Your colorful mascots could go around the park stuffing flyers down people's pants, simultaneously getting your advertiser's message across while allowing your employees to rifle through thier wallets. This would truly be the happiest place on Earth, for crazy stalker pedophiles who can't get it up.
After the article discusses exactly how the software works, Eagle responds.
Gator's Eagle would not discuss details, calling it a "proprietary" algorithm. "Why am I going to put my intelligence where people like Ben or my competitors may be drilling down?" he said. Eagle contends that advertisers are only permitted to target groups of sites, not individual Web sites.
Again, points for the obscure metaphor, however this completely lacks to make up for your company being lying jackals. The article later goes on to describe how Gator has changed their website due to the study, removing a line that stated "Gator can pop up your advertising or promotional message anywhere--even at a competitor's site." I guess that works, if you define "group" of websites to be "one" website.
I always figured the people who made Gator had to be complete scumbags, I'm just glad I found concrete proof.