First it was this (Oliver North hawking COD BLOPS 2).
That's one of the strangest rollouts I've ever seen. It looks like COD, but this is definitely different than going back to the cold war or WWII. I saw that first commercial live and thought it was an ad for some History Channel show meant to scare me into peeing my pants about the future of the world. Turns out it was for a video game. I'm not in love with the first ad, but if there is some continuity here I guess I'll have to play BLOPS. I've heard it's good.