Talking up E3 has become something of an annual pastime, as each year the size and scope of the event is inevitably related in breathless detail by exhibitors, media, and attendees alike. It's as if the sheer spectacle of it all, with the booth models, the swag, the towering LED displays, and the endless rows of plasma screens, endows the event with great meaning and purpose. The resulting image, of a bacchanalian celebration of gaming-related privilege, bestows upon E3 an aura of near-holiness.
For three days, attendees stumble about in sensory overload, on a single-minded pilgrimage for coveted trinkets and experiences infused with the importance of the event. The glory achieved by those who obtain such valuable gifts as inflatable swords and blinky LED pendants is apparently second only to the bragging rights granted by 10 minutes with a game demo that, amongst the din of the show floor, can't even be heard. It is at times baffling, and even disgusting.
And yet, despite E3's overblown, chaotic facade, there are moments when gaming's irresistible allure and the genuine enthusiasm of those in attendance transcends the tackiness and excess of it all.