If you thought Acclaim was strange for their marketing stunts, check this little tidbit out. The upcoming ESPN Football 2K4 has a different kind of fansite. It has plenty of info, pictures and even videos, but none of it is "official". Furthermore, the webmaster actually hates SEGA and the game, but still puts all kinds of info into his website, and it's not an MMORPG!
The webmaster claims that he is a beta tester, and that the he is fighting against the Sega corporation to stop their "the crimes against humanity perpetrated by this evil corporation". He claims physical violence and injury against him because of this game, and has all kinds of evidence, which happen to have behind the scenes footage of the new Sega game.
I can't say it's not working. I care nothing about sports games, and I want to download everything on this site.