Punishing people who buy games on launch day

Hero of Canton
Donator V3.0
Botswana's picture
Location: Serenity Valley

I didn't want to hijack the thread on the front page about the Gamer's Bill of Rights.

The complaint that was levelled was that people who buy games at full price don't get anything for their support of the publishers. Some would say that it's unfair that they pay full price and then someone else who bided their time picked up the same game for $30.

Here's my answer, how much I'm willing to pay is directly proportional to how soon I want the game. I don't worry that I just spent $60 on Mercenaries 2 because I'm a fan of the original and really wanted the follow up. Even if the game outright sucked (and it is not without its problems), to me the $60 represents my willingness to play the game right away. I don't see it as "loyalty to the publisher", I would hope that more publishers and developers would make games I'd be willing to buy at launch. As it stands right now, very few do.

When I see any game that I want or am interested in, I have a price that I'll wait for. For example, Marvel Ultimate Alliance Gold for $30 is perfect. $60? No good. Boom Blox for $40 was perfect (and worth every penny), $50? Not interested. Ironically, that game was worth $50 but they didn't market it that way so my willingness was $40.

I guess I have a different mindset. For me I'm paying a premium for having the game now. Maybe that's looks like a penalty to some people. On the flip side, I buy very very few games at launch, and even if I don't buy at launch but still pay full price it's not without careful research.

My personal sweet spot is $20. Once a game hits $20 and I'm remotely interested in it I'll pick it up. For $10 I'll try just about anything. For $10 my time is more of a factor than the price of the game, since I don't want to sink any serious time into a lousy game.

I personally do not think publishers need to offer extra incentives for people that pay the launch price. I would rather them offer better games than some trinket. I'd buy a lot more games at full price if I thought the game was going to bring me $60 of enjoyment.

Unfettered Blather - Daily updated nonsense
X-Box Live Gamertag - CrazedJava
Less chatter more splatter!

Executive
Donator
doubtingthomas396's picture
Location: In the fourth panel of a weekday Dilbert strip

I don't think publishers should offer incentives to people who buy at launch. It would start a bad precedent which would inevitably be abused-- see also preorder swag from Gamestop.

To me, gamers who buy games at launch for full retail do get something for their money: They get an increased likelihood that the sort of game they just bought will be made in the future. It's not a concrete, I hold in my hands a plastic model of Master Chief's head, but it can be a very good thing.

When I pay my money for a new game, I'm saying "This is the sort of game that is worth $60 to me." Money talks, as the old saying goes, and if enough people's dollars say the same thing it's bound to have an impact on the industry. If you doubt, then all you need to look at is Madden. It's one of the best selling games on the market every year that it comes out. The result? Every year we are offered the same game. For good or ill, EA listens to who gives them the most money.

So if I see a game that I want, and it has some element to it that I'd like to see become a trend, I buy it at launch. It's why I bought Katamari Damacy and God Hand at launch, it's why I pre-ordered Loco Roco. Whether my dollars had any impact on the industry, it may be too soon to tell. But it's like voting: If you don't do it your complaints are devalued. You can't say "Why don't they make good games?" when you wait for the good games to hit the bargain bins.

Zigguratbuilder wrote:

the game amounts to Tic-Tac-Toe with guns.

PSN name: DoubtingTom396 Frie-hend meeeee uuuuup!

Butt Flaming Follows
Donator V2.0
MoonDragon's picture
Location: Burlington, Canada

On the other hand, one should perhaps consider issues like hype and day one piracy. If you hype enough people into thinking that they need to have the game day one, and the price is high, you will inevitably increase people's willingness to try and obtain the game in underhanded ways. Unfortunately there is a prevalent notion these days that anything that is not absolute screaming bleeding edge is complete trash and not worth people's time.

I suppose what I'm getting at--as a devil's advocate--is that perhaps if games were not so expensive on day one but leveraged their long term lower cost sales over the lifetime of sales, then perhaps more people would actually pay for the game on day one instead of getting it for free, illegally.

(@)

Claw Shrimp
Donator V4.0
LobsterMobster's picture
Location: On a picnic, going "Ho ho ho!"

It's just capitalism. People don't pay less because they wait, they wait because they want to pay less. People pay what they feel the product is worth to them.

What I'm sick of is every single game coming with 3 tiers of special edition. Sell me the game. If you want to sell additional merchandise... DO THAT.

NOTE: This is not a doodle bug.

Spore

Consultant
Donator
interstate78's picture
Location: Beautiful Québec City, QC. Canada

doubtingthomas396 wrote:
You can't say "Why don't they make good games?" when you wait for the good games to hit the bargain bins.

I'm one of those who complain about the new releases not ''bonifying'' their early adopters.

The reality of the market now is that games hit the bargain bin within anywhere from 2 to 6 months. In rare occasions, it takes over a year.
I clearly remember buying Rayman 3 at launch to see its price HALVED less than a month after launch.

It used to be that bargain bins did not exist. Games were never reduced in price. Their launch price was their lifetime price. No second chance. Then Sony introduced the Greatest Hits and proved the world that games could have a second breath at a lower price point.

Good. It changed, but what has changed for us early adopters aside from the perspective of our game costing half the price we paid for the next day? (it happens!)

I think with the advent of DLC and the propagation of Collector's edition (which it seemed were exclusive to asia in the past), publishers have the tools to bonify their early adopters and believe you me, if people knew they wouldn't get as much with their purchase if they wait, perhaps it would be enough to make more people become early adopters too.

It's not about wanting more goodies, it's about more day 1 sales. The trend of game prices being slashed in half has taught people that very lesson: if they wait, they'll get it cheaper.

So I ask you: why not give customers a good reason to buy it at 60$ rather than wait until it's 30$ ?

After all, with 60$ you can buy TWO 30$ games.

WAR: Shugg - Server: Ungrim / Zhora - Server: Volkmar
XBL: Interstate 78 / PSN: Interstate78 / Steam: McBob78

CEO
Elysium's picture

Speaking as someone who has seen a lot of retail numbers, the reason that games are slashed rather quickly is a result of the success that retailers have had (and now, to some degree, suffer with) at convincing gamers of the need of day one purchasing. They are caught in a spiral of their own making, trapped by their own success and having to keep up with an ever steeper curve of seeing the bulk of most games sales occur within the first 48 hours of a new release. While there are certainly some games that have legs, I've personally seen time and again games that sell 50-60% of their total lifetime inventory with two days of release.

The reason that prices used to remain much more stable is two-fold. 1) the sales slide used to stretch a lot further. 2) Retailers are competing with themselves by moving used product. After two weeks there is already strong downward pressure on prices for the vast majority of games, and it has nothing to do with benefitting or punishing adopters of any kind. To quote Dire Straits, "we got to move these, refrigerators. We got to move these color TVs." Except instead or refrigerators and televisions, it's games.

Inventory control is one of the biggest issues in retail. The goal is to have exactly enough product in the right spots to meet week one demand, and then virtually nothing left over (because that's just inventory sitting on the shelves looking pretty). This is directly the result of the pre-order model of games, and is its own biggest headache. Now specialty retailers can't live without pre-orders because they've programmed their customers and they have to be prepared to have exactly the right volume in each store to be able to meet demand without leaving huge overhead. This is why it's also such a pain in the ass to walk into Gamestop and ask for a game without a reserve.

This is not an issue of penalizing any sector of the consumer base. I think specialty retailers in particular are inextricably linked to the model of pricing as you see it, as a result of factors like used games, preorders, inventory control and, frankly, all the things we hate about their business models.

Now, all that said, I refuse to get worked up about the moderating price of videogames. If you bought on day one (knowing full well that the price will eventually go down) don't get jealous with me because I had the patience to take advantage of the system. I don't begudge those picking up Crackdown now for $15 just because I paid $60. Downward pressure on prices is a benefit of a bad system, not a thing to get frustrated over. If nothing else it opens up the opportunity for long term enjoyment of games you might not have otherwise paid full price for.

"I think Elysium has the right of it" - Certis

Executive
Donator
doubtingthomas396's picture
Location: In the fourth panel of a weekday Dilbert strip

Elysium wrote:

Now, all that said, I refuse to get worked up about the moderating price of videogames. If you bought on day one (knowing full well that the price will eventually go down) don't get jealous with me because I had the patience to take advantage of the system. I don't begudge those picking up Crackdown now for $15 just because I paid $60. Downward pressure on prices is a benefit of a bad system, not a thing to get frustrated over. If nothing else it opens up the opportunity for long term enjoyment of games you might not have otherwise paid full price for.

Seconded.

People will pay what they think a game is worth. Killzone: Liberation didn't become worth less to me just because they released the "greatest hits" version about a month after I paid full retail for the original release of it. I got my $40 out of it. and I still haven't finished it.

Zigguratbuilder wrote:

the game amounts to Tic-Tac-Toe with guns.

PSN name: DoubtingTom396 Frie-hend meeeee uuuuup!

Consultant
mcdonis's picture
Location: Wandering the Capital wastes

At one time I believed that how\when\for how much we purchased games had an impact on the industry itself.... I dont anymore.

There are very few games I purchase at launch. (I average one every 2 years or so) Those games are usually sequals to proven good titles I know very well. And even then not all of those get purchased at launch.

Today I mostly have discovered I can wait 1-4 years on games. It saves me tons of money and issues with bugs. I dont fear about not have a system that can play them. And I can purchase more games this way. Also I have tons of resources to read from to make sure what I am getting is a solid game.

I also take the price point very much into account.

50$ Almost no purchases period

40$ Only proven titles from established series or well known title. Few exceptions.

30$ At this price point I bite on items where I know a lot about. No impuse buys here.

20$ Some impulse buys here, but very few. Usually from favored publishers.

10$ Most purchases of mine are at this point.

5$ Most impulse purchases happen here.

Junior Executive
Donator V4.0
stauf7's picture
Location: Newfoundland

I just wish they would stop bundling soundtracks with limited edition preorders only. I almost never preorder, and sometimes I play the thrifty card and wait it out for a price reduction if I'm not 100% jonesin' for a particular game on release day. After I've listened to the soundtrack of a game, I might want to purchase the CD but unfortunately I've missed the boat. The punishment for not going for blind purchasing.

Junior Executive
Donator
Yoreel's picture
Location: MN

The only time I feel like I have ever been burned by not getting a game at the $60 price point is when the online portion of the game is concerned. I have gotten games after a price drop only to find that the online community has died out, or the only players left are way more advanced in their skill level than I. However, if the game has a great single player component then I see the $30 savings as a way of purchasing the single player without having to pay for the multiplayer experience that I would have gotten had I shelled out $60 at launch.

That being said, $10-$20 is my sweet spot as well, but I have recently been forcing myself not to purchase a game unless I have time to play it. Live Arcade games, however, are the exception that keeps breaking this rule over and over again.

"Uranus is positioned for summer surprises." - from Tarot.com's mailing list

Xbox Live Gamertag - Yoreel

HR Giger Counter
Donator V3.0
MaxShrek's picture
Location: Fragville Junction, NY

doubtingthomas396 wrote:
I don't think publishers should offer incentives to people who buy at launch. It would start a bad precedent which would inevitably be abused-- see also rarely see preorder swag from Gamestop.

That's more like it...

MaxShrek .. Do it first, do it yourself, and keep on doing it.
Horror Vacui

Hero of Canton
Donator V3.0
Botswana's picture
Location: Serenity Valley

Quote:
Now, all that said, I refuse to get worked up about the moderating price of videogames. If you bought on day one (knowing full well that the price will eventually go down) don't get jealous with me because I had the patience to take advantage of the system. I don't begudge those picking up Crackdown now for $15 just because I paid $60. Downward pressure on prices is a benefit of a bad system, not a thing to get frustrated over. If nothing else it opens up the opportunity for long term enjoyment of games you might not have otherwise paid full price for.

Well, that's a pretty good summation of my feelings. Based on the reviews I would expect Mercs 2 to drop in price relatively quickly yet I still don't feel bad about paying $60 because that's what the game was worth to me.

Are the complaints really just buyer's remorse?

Unfettered Blather - Daily updated nonsense
X-Box Live Gamertag - CrazedJava
Less chatter more splatter!

Consultant
Donator
interstate78's picture
Location: Beautiful Québec City, QC. Canada

I will rephrase what I said earlier in other words not to confuse my meaning.

Because the consumers know full well that if they wait the price of the games will drop, it would be in the interest of publishers to bonify early adopters to convince people who take the wait-n'-see approach to buy the games when they are released.

I think it would really be a win-win situation: more schwag for the consumer and a good reason to buy early as well as more revenues for publishers.

I don't see how a status quo would benefit anybody.

WAR: Shugg - Server: Ungrim / Zhora - Server: Volkmar
XBL: Interstate 78 / PSN: Interstate78 / Steam: McBob78