Entrepreneurship - A Reckoning

On Tuesday I accepted a position as a copywriter at a NYSE listed corporation, a salaried cubicle job with a cushy benefits package, free Starbucks in the break room and fancy flat-screen monitors in the lobby; ending in a single phone call three-years worth of toil and sweat as a private entrepreneur. In the aftermath of that decision, what I feel above all else is a sense of relief. Having spent 33% of a decade as a self-made man, living and dying, so to speak, on the fruits of my own labor, the prospect of a traditional nine-to-five seems like a breath of HEPA-filtered fresh air.

Ruminating – in the sense of reflecting and not cud chewing – on the past three years, I am both extraordinarily glad to have swum in the deep waters, and equally glad that it is coming to what appears to be a tidy and perhaps surprisingly untragic end. It is the dream of many an office-jockey to suddenly pull up the stakes and work in a bathrobe from the downstairs office, and let’s be honest, any work environment is improved when you enjoy it in the comfort of Terry Cloth. That said, the magnitude of work, funding, planning and support needed to start a home business is simply inconceivable until you’ve attempted it, particularly when you’re stewing under fluorescent lights at the office feeling decidedly underappreciated. Just as parents-to-be are laughably naïve when pondering how easy it’s going to be for them to raise their children, so too the talented but under-informed might later compare entrepreneurship to being hit in the face with a small moon.

While my small company has surprisingly survived these years, and will actually carry on without me, I think it’s fair to say that starting a business might be reasonably compared to pushing a Volkswagen up a large hill using only your tongue. I could probably blame the difficulties I experienced to a slowing economy, or a weak dollar, or a general consumer malaise, or rising corporate taxes, or the credit crisis, or unfair competition from large competitors, or rising insurance costs, or a lack of resources. Those all seem like equally legitimate grievances, and given some time I could probably concoct a half-dozen others. What is remarkable is that those are just the tip of the iceberg trying to gouge through your own personal Titanic, and are most often compounded by lack of experience, underfunding and the endless potholes of unforeseen complications. On any given day in the early life of a small-business you start so far back in the field that the pole position might as well be on Mars. The reason so many business fail in the first five years is not because entrepreneurs don’t want to work hard, but because they think hard work is all it takes.

Hard work is great, but you’ll never be able to build a house just by chopping down trees, no matter how hard and well you work with a chainsaw. Talent is great, but the talent to be a writer, or a graphic designer, or chef or taxidermist has nothing to do with the vast necessity of resources and ability one needs to run a business. In the end people who have a talent for business make the best business owners, and the independent talent of the world are left to wonder (again!) why their dedication to quality and clear technical experience continues to go underappreciated while overpaid hacks rake in all the good account. Fortunately, it turned out that I had some smatterings of latent talent at the art of business, but even with that, considering what few meaningful resources we had at the launch of my company and how little I knew about what was expected, I’m frankly startled that I didn’t drive myself into something like bankruptcy before the ink had dried on the documents forming my S Corp.

I was lucky. I had a business with no overhead, where our product was a digital file, where there was local demand and limited competitors, and which could be differentiated across multiple customer bases. Had I been in a position where I had to manage inventory and suppliers on top of everything else that already seemed exponentially more complicated than I had imagined, I’m pretty sure I’d either be clinically infirmed or panhandling today. Instead I’m coming out relatively unscathed with slightly more debt than I’d care for but a respectable client base that can provide enhanced supplemental income in the future. Incredibly, even as I go back into the corporate work force for the stability it provides, knowing what I know now, I think I’ve been incredibly successful in just avoiding the now clearly visible cadre of calamity that I didn’t even know had surrounded me from day one.

I don’t think people who have never started their own company can fathom the work and stress of the process. From the outside looking in, it’s a paradise of setting your own hours and being the sole beneficiary of your own efforts, but once you’ve crossed over you realize how illusory those perceptions are. You only seem like you’re setting your own hours because in most meaningful ways you have actually chosen to be at work in one form or another every waking moment of every day. For a long time I thought of weekends not as days to be spent in leisure, but as the times of the week when fewer people called about work. And, as for being the beneficiary of your own sweat, let me assure you that it’s far easier and more reliable to get your weekly paycheck than it is to pry payment from a customer who dramatically underestimated the work needed to complete his project – regardless of how many times you warned them or the quote they signed. Sometimes I wonder if it might not just be easier to throw my own invoices in the trash, and save everyone else the hassle.

Let me just assure you, that if you have ever thought about starting up a company because you don’t make enough money at your current job, then you don’t have enough money to actually start a business. Anyone comfortable enough in their finances to carry the burden of start-up costs, like a pack-mule carrying a battleship up the slopes of the Grand Canyon, probably isn’t the type to be stewing over poor compensation in the first place. Go ahead and imagine a number you think it might cost to start the business of your dreams, now triple it and imagine that tripled pile of money being burned like books in rural Mississippi.

If I had it all to do again, I’d really have two accounts for start-up. One would hold the bathtub full of money it takes to get the business going, with things like legal and accounting fees, equipment, software, fees for joining business networking groups or the local Chamber of Commerce, perhaps rental space, supplies, taxes, and on and on. The other would be what I had to actually live on for the first year or two, because there’s simply no room in the budget of a fledgling business to actually pay yourself. Relying on a business weeks or month old to both support itself and you is a lot like relying on a newly born foal to carry a jockey into the roses at Churchill Downs.

I don’t mean to be entirely pessimistic about starting a small business, but in hindsight I wish I’d had better warning about what I was up against. There is a good reason that people persist in starting small businesses every day, and it has very little to do with breaking the bank or cornering the market. There’s the success of the first payment, the repeat customer, watching as the business begins to grow despite all odds, the prized account landed, the satisfaction of independence. It’s tiny rewards for monumental struggle that sometimes get lost in the hard times but shine bright on those rare days where to can feel the wheel turning slightly forward.

I’m glad I did it, and that probably is a result of simply having survived, but going back under the dry roof of a big company that seems to be weathering the apparent storm of uncertain economic times, I feel far more willing to go with the flow instead of swimming upstream. I suppose it’s a little bit lazy, and the true entrepreneur who thrives against the tide might scoff, but with a second child on the way my priorities have tectonically shifted. Give me a cubicle and an in-box, I say. Sounds like easy street.

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Elysium's picture

--- And, no. This does not mean I'm leaving GWJ.

- Elysium

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Gorilla.800.lbs's picture
Location: New York, NY

Heartfelt and cordial congratulations!

What matters for you as a creative individual is that your talent is recognized, and you're getting paid for your talent adequately. And when you get paid AND see that you work ends up impacting MORE people, I think the sense of professional fulfillment trumps the minute specifics of how your labor is marketed.

P.S.:

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... being burned like books in rural Mississippi.

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hubbinsd's picture
Location: The Circus of Values

Congratulations on having the balls to try it. Just out of curiosity, do you list GWJ on your resume and how do interviewers react?

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Botswana's picture
Location: Serenity Valley

I'm always surprised at people who say they want to be self-employed because they "don't want to make someone else rich". You're ALWAYS making someone else rich, even if you're running your own business. Either you're helping your vendors get rich or providing services to help make your customers rich. Not to mention I know people who are getting rich working in the corporate sector, so why not become one of them?

Anyway, preaching off, I have good friends who are self employed and they work like dogs. They value their independence enough that they put up with all the struggle that goes with being self employed. Having started and failed at my own business, I saw the writing on the wall for what it was. I simply did not have the time to dedicate to being self employed. There is a certain freedom in ONLY having a 40 hour work week, and a certain freedom in being able to switch jobs at will if your current employer suddenly starts making demands you find unreasonable.

Yet I admire my friends who continue down their path of self-employment because they really are an essential part of the greater whole. I would no more turn up my nose at their choice to work on their own terms than they would turn up their noses at me for being a corporate whore.

Yours is not the first story I've heard like this and while I think it's unfortunate that it didn't pan out at least you emerged relatively unscathed. I think that shows some business acumen by itself. Something that future employers will hopefully pick up on.

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Duoae's picture

Cool, well done Elysium.

My mum bought a business (Bed and Breakfast) and ran it herself and although she was prepared for the amount of effort involved it turned out that the business was vastly over-valued and as such didn't make anywhere near as much money as was expected leaving that money for living that you mention being non-existant. She's just very lucky that she has a partner who earns a decent wage to help be able to enjoy life rather than working from dawn til dusk and nothing to show for it.

I don't think i have the cajones to start my own business and i really look up to you people who do so.

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KaterinLHC's picture
Location: On the moon. Whaling.

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The magnitude of work, funding, planning and support needed to start a home business is simply inconceivable until you’ve attempted it.

Amen, Elysium. On the entire article, every word. I'm sorry to hear that you're shutting your doors, but I can totally understand your desire for a steady paycheck - especially when you have a family to support. It sounds like you thought long and hard about your decision, and that you made the right one. And you should be proud of it, just as proud as you were when you went into business for yourself. You have the self-awareness and humility to admit when change is needed; too many of us stick it out when we shouldn't, perhaps out of ego, aversion to change, or just plain stubbornness.

For my own part, I know starting my own business has been utterly terrifying and stressful, in ways I could never comprehend six months ago. The term "hard work" falls pitifully short in describing the effort I've expended. I'm constantly anxious about where the next sale will come from, and if I'll hit projections for the month. The To-Do list never ends. Free weekends, evenings, even lunchbreaks have become a quaint, outdated idea - even cute. Kinda like acid wash jeans and crimped hair: I know I used to have them at some point, and I remember loving them fervently, but I can't even conceptualize having them anymore.

It's not for the faint of heart, that's for sure. And you can warn someone about the demands of entrepreneurship until you're blue in the face, but what does any of it really mean to someone who's never experienced it for themselves? How do you communicate the fight-or-flight panic you'll feel when describing your business to a room of prospects for the first time? How do you describe the emotional wear and tear of four straight weeks of lunchtime sales meetings? And how do you describe the pride you'll feel the first time you'll see your name on a business card, or on that first brochure you hand out?

Six months ago, I had no idea that I could ever love something intangible so much, or that I could be filled with so much fear, determination, anxiety and power as I am right now. I'm not a parent, but I suspect the emotions evoked by starting your own business are somewhat similar. It's been incredible. The best decision I ever made.

Anyway, great article, Ely. As you can see, it really spoke to me.

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Gorilla.800.lbs's picture
Location: New York, NY

Quote:
I'm sorry to hear that you're shutting your doors, but I can totally understand your desire for a steady paycheck - especially when you have a family to support.

I don't think it follows from Ely's post that he's shutting the doors outright. To the contrary, I've read it as though Elysia will continue with her part of the operations?

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Quintin_Stone's picture
Location: Cary, NC

Elysium wrote:
--- And, no. This does not mean I'm leaving GWJ.

As if we'd let you.

Fedaykin98 wrote:

Good lord, I wouldn't have expected brilliance like that from that nemeslut Quintin Stone!

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Elysium's picture

Quote:
On the entire article, every word. I'm sorry to hear that you're shutting your doors,

Fortunately, and I didn't make this particularly clear, we're not shutting the doors. Elysia will carry on with the bulk of the business, and we should be able to serve our clients without any significant interruption, so we'll kind of have the best of both worlds.

Quote:
How do you communicate the fight-or-flight panic you'll feel when describing your business to a room of prospects for the first time?

I, maybe more than most, can relate to that so well. In part, I suppose, because I was the one who threw you to those wolves.

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I'm not a parent, but I suspect the emotions evoked by starting your own business are somewhat similar.

It's surprising how not wrong you are.

- Elysium

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buzzvang's picture
Location: Korean Animation Studio!

Quote:
Fortunately, and I didn't make this particularly clear, we're not shutting the doors. Elysia will carry on with the bulk of the business, and we should be able to serve our clients without any significant interruption, so we'll kind of have the best of both worlds.

Plus you'll be bringing a nice benefit pkg to the table, I imagine. That's how my wife and I work. She has the independent business, and I hold down the 9 to 5'er. It works out pretty well.

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Donan's picture
Location: PNW

Congrats both on going the hard road of self-employed and now with your new 9-5, cubicle job. I know somewhat of what you speak in that my brother has been self employed for the last 25 some years or so. He's had a roller-coaster ride and some tough lean years. I've been exceedingly proud of him and my sister-in-law for toughing it out together. They got successful enough to buy a house and live well. Unfortunately the recent down turn of the economy has them just treading water again, but they are now familiar enough on how to wheel and deal so it can be manageable.

Again, best of luck.

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LilCodger's picture
Location: The Holy! City, OH

Every time I hear a report that the United States is the easiest country in the world to start and run a business, I assume that other countries must have government agents who follow you around all day like a cranky mother-in-law in the backseat. Maybe open hunting seasons on small business owners as well.

Congratulations on the new position. May it be equally (or more so) fulfilling and less frustrating.

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gargamello's picture
Location: Las Vegas, NV

I liked the line "...now triple it and imagine that tripled pile of money being burned like books in rural Mississippi" lol. That's good.

I also had a difficult experience with self employment, it's difficult to articulate the frustration of that endeavor, but you do describe the "battle" well here. It really is the sort of thing that needs to be experienced to be fully appreciated.

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Elysia's picture
Location: Minnesota, USA

It was a scary decision to start the company in the first place, and it's been a scary decision for Elysium to go back to more conventional employment, too. We've loved being business partners, setting our own hours, being able to both be home with our son (even if one of us was almost always working). But I think we've made the right decision. Elysium will be able to bring in a steady income, which I will supplement with the income from our company (when I can pry it from the fingers of our customers ), plus he'll now be able to bring home the nice corporate benefits package. Woohoo, benefits!

The hardest bit about being self-employed in America is the lack of affordable, decent healthcare. Buying private insurance for a family of four can cost far more than a large car payment each month, and deductibles are so high that the actual coverage you get is minimal - it's mostly a catastrophic illness/injury insurance policy. With kid #2 waiting in the wings, this was a big contributing factor as well.

It has been a wonderful thing to be able to be business partners as well as life partners for these three years. I wouldn't trade the experience for anything. And our company will survive, just as a side project instead of the only thing between us and starvation. I think we're doing the right thing.

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rabbit's picture
Location: The Basement

I've been through this several times, working both for the Man, and for the Me. Each transition has been a relief in a way, but I will admit that leaving the basement to go work for "real company" has a certain cuddling under the wing of mother dove allure.

The flip side is the complete freedom and lack of inexplicable bullsh*t. As Kat said, there's real love for that.

Man, I hope you have the best time, and kick everyone's ass at rockband in the break room.

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Sparhawk's picture
Location: The Netherlands, hopefully soon in Canada

Congrats with your new job

I worked pretty much for the Royal Netherlands Navy all the time.
Now at a NATO HQ.... so, it is appealing as well to own your own
business then being told what to do all the time

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The Fly's picture
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Congratulations, Elysium, and best wishes!

It's nice to be reminded of the benefits of working for the Man. Somehow, the cold fluorescence of my government office suddenly feels as warm and cozy as a crackling fire.

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LilCodger wrote:
Every time I hear a report that the United States is the easiest country in the world to start and run a business, I assume that other countries must have government agents who follow you around all day like a cranky mother-in-law in the backseat. Maybe open hunting seasons on small business owners as well.

I think you just described Germany.

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magnus's picture
Location: Dallas, TX

But what did y'all most enjoy about the company? My business is going on 5 years and I'm enjoying every second of it. (Well, almost, anyway). Sure, there are frustrations at times, but in the end, my work is my hobby and my #2 interest. I can't see myself working for a large company ever again.

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Certis's picture

I was self-employed for seven years before I accepted a salary job for a change of pace. If nothing else, being self-employed teaches you how to WORK - if you're doing it right. Makes a regular job seem like a cake walk in comparison. But then, if you work just as hard for a good company, you'll move up fast.

I've been working the salary thing for over a year now. The steady paycheck still feels like a luxury, especially given that we're in that small business growth phase so I still feel like I'm self-employed wearing so many hats. No money hats yet, though.

Yeah, it's scary. I'm staring into the abyss right now, and it's staring into me, which I think is kind of a dick move on the abyss's part. - Nyles

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Location: The Sunshine State

Pimping ain't easy...

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Location: Flinging magnetic curses amid the toil of piling job on job

One of us! One of us!

Quote:
Just as parents-to-be are laughably naïve when pondering how easy it’s going to be for them to raise their children, so too the talented but under-informed might later compare entrepreneurship to being hit in the face with a small moon.

That's no moon... .

I promise I'll give you a better response later. Scout's honor.

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magnus's picture
Location: Dallas, TX

wordsmythe wrote:

That's no moon... .

M-O-O-N, that spells "Tom Cullen"

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McChuck's picture
Location: Where The Line is a dot.

Elysium wrote:
--- And, no. This does not mean I'm leaving GWJ.

Dang. I was hoping there was opening for someone with a beard.

Elysium wrote:
Elysia will carry on with the bulk of the business, and we should be able to serve our clients without any significant interruption ...

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Certis's picture

I think their son Daniel finally got a handle on the coffee maker, so Elysium is free to get a day job.

Yeah, it's scary. I'm staring into the abyss right now, and it's staring into me, which I think is kind of a dick move on the abyss's part. - Nyles

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wordsmythe's picture
Location: Flinging magnetic curses amid the toil of piling job on job

In a more serious tone, congrats on the benefits and security, Ely.

I'm starting to feel that, since the grass is always greener, the best solution is to straddle both sides. That way you can taste the misery from both at once!

rabbit wrote:

Wordsmythe is my hero.

1Dgaf wrote:
Then again, it's easy to be funny online.

bnpederson wrote:
I'm just upset at being removed from your sig.

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ThatGuy42's picture

I've been reading the site and enjoying the conference calls, for some time now, but this is my first post.

I just wanted to raise a glass to you, Elysium. Those of us who have been self employed know exactly what this decision is all about. Like two seasoned war veterans who eye each other across the room, we just know.

The work, the heartache, the constant pressure of recognizing how much is riding on every decision and every invoice that goes out. It all forced me to make the same decision myself about 8 years ago. With a wife, a house, and now a baby on the way that benefit package and security of the 9-5 never looked so sweet.

So here's to you and your family, Ely. May your next endeavor bring you success and happiness, and may you know no regrets for the metamorphisis about to affect your daily life.

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shihonage's picture
Location: Brought to you by Carl's Jr.

Thanks for the article. It reminded me not to take for granted the cubicle job I've been at for the past 6 years...

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Jolly Bill's picture
Location: On the Launching Pad of Destiny

Thanks for the article, and all the effort that has led to this point. It's obvious the amount of blood, sweat, tears, and other bodily fluids and musical groups have gone into this.

Thanks for not scaring us about the leaving thing.

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