The Comeback Kid

I despise the pissing contest arising from most conversations about the success or otherwise of a particular console, though it's probably fair to say that I dislike most pissing contests in general, particularly the literal ones. So, I admit I harbor some concern that the following article might inspire such shenanigans, and having too frequently suffered through the morass of console flame wars, I reasonably hesitate to glance at Pandora's Box much less touch it. So, when I say this may be the year of the PS3, please understand that I am not depreciating the value of your 360 or Wii in any meaningful or statistically relevant way.

That said, for all its clumsy fumblings over the past year, like a high-school sophomore pawing helplessly at a triple-clasped bra, Sony may have finally positioned their obsidian monolith of a system to join in the money-orgy that is the current console generation. Empirically accurate or otherwise, Sony is perceived to have squandered their substantial PlayStation brand with this generation's exorbitant prices, poor management and a notable lack of games. The question of just a few years ago – wondering not whether the PS3 would dominate this generation but by how much – seems positively naïve in light of the PS3's rocky start, so it's an interesting confluence of events that has given the once mighty PlayStation brand a shot back to greatness.

Those who don't own a PS3 now, may be sorely tempted before the year is out, and those who do like myself but rarely play it, may find themselves dusting off that dormant wedge and enjoying a console whose time has finally come to shine.

The argument that Nintendo's Wii and Microsoft's Xbox 360 are enjoying prosperity and general mirthfulness is not really an argument that needs to be made if one believes in common sense; which I do. Sony's PS3, on the other hand, came into this generation with big promises and big expectations, but was met with a tepid launch response and the rather quick revelation that six or seven hundred dollars for a gaming console was ridiculous regardless of how many electronic orifices the machine offered. A few price drops and redesigns later, the system still struggles with a relatively small library and the perception that it is the John Edwards of video game consoles.

So, why this year as the big Sony comeback? The reasons are five-fold:

1) Blu-Ray: This is the easiest answer to wrap the noodle around, though not necessarily the strongest. Whether the PS3 played a meaningful part in the victory of Blu-Ray over HD/DVD is an argument for PR professionals and press releases, but as high-definition televisions become increasingly affordable there's no question that the PS3 can take advantage of its Blu-Ray components. Interestingly this feature which had been like an anchor dragging the ocean floor for the first two years of the PS3's life may become the engine which powers demand for the system for the remainder of the generation. Sony's resolute stubbornness was a gamble that may be about to pay-off.

In fact, the PS3 may be precisely how Sony plans to profit from the format it helped create. Despite the popular assumption that Sony may now wear a money-hat of its choosing, the company must split royalties with the rest of the Blu-Ray association. Winning a format war is only the beginning; just ask Victor Co., the winner of the VHS vs. Betamax war. The PlayStation 3 is one of the more affordable Blu-Ray players on the market, and with the format now the high-definition standard that could be a substantial advantage.

2) Microsoft: I'm personally on my third Xbox 360, and just the other day was teased with a red ring of death, which disappeared with a frantic restart, but reminded me what a fickle little temptress that pale concave machine can be. Despite unloading a billion dollars to reverse course from "there's no problem with the 360" to "there's no problem with the 360, but we'll spend a billion dollars just in case" Microsoft's image has been tarnished by the unreliable machine.

The PlayStation 3's reliability, on the other hand, has been rock solid. And this with a far more complicated system, which would seem ripe for failures galore. With the price of the PS3 and its sturdy dependability, not to mention that it doesn't sound like a wind tunnel when you fire it up, the perception for consumers is that Sony's machine is simply better made with quality components. All else being equal, I'd be far more likely to buy a game on the PS3 than the 360 if only for the peace of mind that the next time I turn the machine on it will obey.

3) PlayStation Home: Of course, one of the reasons I keep buying 360 games is because all things haven't been equal. Xbox Live and its seamless integration into the 360 experience consistently divert my gaming gaze toward that unreliable hunk of white; this occasionally functional machine which holds my substantial friends list and which makes connecting with them easy like Sunday morning. A unique, compelling and unifying online portal is exactly the sort of thing that could start to shift the balance of power.

Now whether Sony's Home will be any of those things is a point of some contention. I'm already on record as being concerned that Home might prove to be nothing more than an environment to suffer the socially dysfunctional while looking at advertisements in a digital space. But, I also recognize that Home could also be the kind of virtual environment, meeting place and community building software that would give Sony a much needed strategic online application to compete with Microsoft's considerable Xbox Live. Making it easier and even more fun to connect with friends could be a decisive move on Sony's part, and considering that Nintendo's online strategy is as insubstantial as a daydream, a strong launch for Home could be the tremor that becomes a tidal wave.

4) Games: Halo 3, Mass Effect, Forza 2 and Bioshock were among the massive properties that propelled the 360 to a huge advantage in 2007, while Sony was only able to field some critically well received but otherwise second tier franchises like Ratchet and Clank and Uncharted. But, aside from Gears of War 2 for the 360 and Smash Brothers and Mario Kart on the Wii the competition isn't looking to field the kind of team it did in 07. Sony, on the other hand, is finally putting together a library worth paying some attention and the potential releases from franchises like Metal Gear Solid, Gran Turismo, Resistance, and Final Fantasy in the coming year stand to move significant console numbers.

These are the names that put the Playstation 2 into its dominant role last generation, and the number of popular gaming franchises that Sony has access to cannot be easily dismissed. That the system has done as well as it has despite not launching with key franchises could be an indicator that the brightest days for the PS3 are yet to come.

5) The Executive Shuffle: With the departure of Ken Kutaragi last spring and now Phil Harrison a lot of the names most associated with the less-than-stellar launch of the PlayStation 3 have been put to pasture, making way for a new management team. Whether responsibility for the initial troubles of the machine belongs in their well manicured hands or not is not exactly the point, but that as champions for the brand and leaders of men, some unfortunate disparities between their words and reality undermine their ability move PlayStation forward. Not only does new blood in the upper-tier of management at Sony create something like a tabula rasa, but also invites strategies that aren't burdened with the weight of past decisions.

For gamers who need to be swayed from a firm impression of the PS3, hearing the talking points from a new face can be a meaningful difference.

The enumerated specifics of Sony's worldwide install base and its relative merits to other consoles is a subject that can bore me into catatonia, and in the end I'm not terribly interested in the minutia of NPD numbers and its relative analysis for the financial gravity it may hold. Whether the PlayStation 3 ultimately overtakes Microsoft in this battle for what seems like second place isn't what interests me, but rather that the industry is robust enough to allow for the correcting of a botched launch.

In the final analysis, what's of interest here is not the individual specifics of this list but the confluence of potential they offer as a sum of parts. Sony enters 2008 in a rare position to take advantage of its games library, an online strategy, a weaker showing by its competition and new blood in its management all at once. The defeat of HD/DVD couldn't have come at a more opportune moment, adding to the potential momentum that Sony is looking to harness like a quivering and compressed spring.

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Ironically, now that Blu-Ray has emerged dominant I think the PS3 will do better. I think Blu-Ray will sell more PS3's than the PS3 would ever sell Blu-Ray. Sony had that completely back asswards.

They do need to get some games out for the system soon. That's always the biggest push for any console. The reason I bought the PS2 before any other console of the last generation was the game library. Even after I got an X-Box and decided it was my preferred platform there were enough exclusives on the PS2 to justify keeping it around.

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Farscry's picture
Location: Commanding at the Helm

Wasn't Playstation Home supposed to arrive last year? Are we sure it's coming this year?

Couldn't resist!

Like the PSP before it, the PS3 is a solid console but was mismanaged from the start, and I expect will eventually (maybe even this year) show its gaming chops.

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My Sister recently bought a PS3. Not because she is at all interested in games, but because she got $100 off of any Blu-Ray player with the purchase of her new HDTV. I am hoping to get a deal like that myself soon, so here's hoping there's a few games that I actually want to play.

As far as Playstation Home, I'll believe that when I see it. With that being said, I hope Sony manages to do well this year. Some pressure on Microsoft to keeps things innovative and competitive can only be good for everyone.

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rabbit's picture
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Home is one of those things I want to love, but have no hope for. Do far my PS3 has been an excellent, excellent media player - MP4s, Music, and discs, and has replaced my HTPC nearly entirely. I've really enjoyed the PSN content. Haven't found anything other than uncharted that's rocked my socks as far as games.

I'm glad I own one.

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RedBrain's picture
Location: Edmonton

I know I waited for the format war to be over. I'll be splitting with my money as soon as the SKU with the larger HD and rumble comes out in NA.

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Location: In the fourth panel of a weekday Dilbert strip

Fact 1: The PS3 is only 3, while the XBox 360 is 360. That makes the XBox 357 better than the PS3
Fact 2: The new managers can't fix the PS3's problem (see fact 1). You can't stop a ship from sinking. Unless it's a submarine. Or a kayak. The point is Sony sucks!
Fact 3: Sony totally stole the idea of motion-sensor controls from Nintendo's Wii controller, who totally stole the idea from Microsoft's mouse based operating systems, who totally stole the idea from Apple, who totally stole the idea from Xerox, which isn't even a game company! Therefore, Sony is not a game company. Ergo, they suck.
Fact D: Two words: Halo
Fact 5: The Red Ring of Death reminds me of Ring of Fire. Sony doesn't a tribute to Johnny Cash. They suck.
Fact Zed: The PS3 requires a 20 minute install procedure to play Devil May Cry 4. They totally stole that idea from installing games on Windows platforms!

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Geeks and Techies might pick up a PS3 primarily for Blu-ray because they know it's a good relatively inexpensive player, but the rest of the masses if they even know what the hell Blu-ray IS are not going to be walking over to the console aisle looking for a PS3.

Sony is estimated to hold 30% of the Blu-ray IP. A Blu-ray player has a royalty of $30 USD. So while they get to pay themselves about $10 a PS3, they're still handing over $20 to their friends. Sony has lost billions of dollars on PS3 hardware sales. Somehow I don't think they're jumping for joy over a 30% cut of the pennies per Blu-ray disk royalty. It's like blowing $100,000 in Vegas, going home and winning $25 on a scratch lotto ticket the next day.

I think the absolute last thing Sony wants is to have the PS3 being purchased by people who are not gamers and who are only going to play movies. There's just no way they make the money back on Blu-ray disc sales that they lost selling you the console. Prior to HD-DVD going splat, the loss might have been acceptable in order to try and win the format war.

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MikeMac wrote:
... if they even know what the hell Blu-ray IS are not going to be walking over to the console aisle looking for a PS3.

For me, Blu-ray is a "nice to have" feature. I wouldn't buy a standalone player, but the fact that the PS3 is also a pretty good HD media player is a bonus that puts it ahead of the 360, especially as the PS3 is basically cheaper than the 360 now (once you add in WiFi)

It is an interesting turnaround, up until a few months ago I was sure I'd buy a 360, now I'll almost certainly buy a PS3 this year. Assuming WoW doesn't swallow me entirely, of course.

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Elysium's picture

Quote:
Geeks and Techies might pick up a PS3 primarily for Blu-ray because they know it's a good relatively inexpensive player, but the rest of the masses if they even know what the hell Blu-ray IS are not going to be walking over to the console aisle looking for a PS3.

I think this is where you're off base. Not only will retailers be pushing the PS3 as a Blu-Ray machine, they'll be successful at it.

Quote:
I think the absolute last thing Sony wants is to have the PS3 being purchased by people who are not gamers and who are only going to play movies.

Well, actually they want to sell a PS3 to anyone who will buy one, but I see where you're going.

- Elysium

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1) Yes that is the main reason why I want a PS3.
2) If RROD was less of a problem then Microsoft would have crushed Playstation. However there is the 3 year warranty you forgot to mention. Well, explicitly. 1 and 2 are probably the best points. Which leads me to.
3) Home - Still not here. No release date. Sony promised big things for PSP too, yet never delivered on those.
4) Games. I doubt FF is coming this year. GT Prologue is coming, half of a game, MGS4 is being bundled, and Resistance will be crushed by Gears 2.
5) Executive Shuffle - doesn't matter.

I also want to mention one thing that Wii and 360 have over PS3. The controller. The Sixaxis has been a dismal failure. Yes they are finally rectifying it with the Dual Shock 3, but I am not going to buy a PS3 with a gimped controller.

Saying all this MGS4 Bundle, here I come!

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Location: The Holy! City, OH

Elysium wrote:
Quote:
Geeks and Techies might pick up a PS3 primarily for Blu-ray because they know it's a good relatively inexpensive player, but the rest of the masses if they even know what the hell Blu-ray IS are not going to be walking over to the console aisle looking for a PS3.

I think this is where you're off base. Not only will retailers be pushing the PS3 as a Blu-Ray machine, they'll be successful at it.

Quote:
I think the absolute last thing Sony wants is to have the PS3 being purchased by people who are not gamers and who are only going to play movies.

Well, actually they want to sell a PS3 to anyone who will buy one, but I see where you're going.

The one thing that could kill this is cheaper standalone BlueRay players. With HD-DVD out of the picture, more manufacturing muscle will be thrown at BlueRay, bringing the price of the players down. Well, assuming that HD adoption rates go up. Of course, that theoretically will bring down PS3 prices as well, which Sony would need to offset the loss leader that is the PS3.

I personally never knew a single person who owned a PS2 because it was a DVD player. They were all gamers. I think the market of houses like rabbit's just isn't large enough. Too many folks don't understand MP4, 1080p, networks, streaming, etc. They understand two things:

1) DVD players (I put the disc in and the picture shows up on my TV)
2) The PS3 is a gaming doohicky

Bridging that gap will take some marketing genius. Something that Sony hasn't had for years.

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Elysium's picture

Quote:
2) If RROD was less of a problem then Microsoft would have crushed Playstation. However there is the 3 year warranty you forgot to mention. Well, explicitly. 1 and 2 are probably the best points. Which leads me to.

Which I would have if I hadn't had a RROD, sent my machine in, gotten back a broken system, sent it back in, and just experienced a RROD a few days ago certainly meaning I'll be sending this one in too. Not to mention the broken DRM set up for my Arcade games.

Unfortunately mine doesn't seem to be an uncommon experience.

Quote:
5) Executive Shuffle - doesn't matter.

I see this from time to time and don't get it. Executive direction certainly does matter, and we need only look at the mismanagement of the PS3 launch to see why.

Quote:
I personally never knew a single person who owned a PS2 because it was a DVD player.

True, just like I don't know anyone who owns a 360 because it's a DVD player, but there were a lot of DVD players floating around during the PS2's lifetime. We've already seen a couple of people in this thread alone who own a PS3 precisely because it is a relatively feature rich and inexpensive option to get into High Definition DVDs. It's not really analogous to the PS2 situation.

Quote:
Bridging that gap will take some marketing genius.

Again, I think this is less marketing and more retail education. Trust me, if people go into Best Buy to buy a new DVD player for their HDTV, they're going to be asking the sales associate what they should buy, and the answer they get is going to be a big part of their buying decision. Go into a Best Buy, and if it's anything like mine you'll see some PS3s right next to the fancy Blu-Ray presentation.

- Elysium

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Quote:
I see this from time to time and don't get it. Executive direction certainly does matter, and we need only look at the mismanagement of the PS3 launch to see why.

Executive shifts and decisions matter to the whole business, not a point in and of itself. It could also be a bad thing and make the Comeback less likely. To me this point is just not tangible like the rest. Maybe I just can't put my head around your point so I dismissed it.

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Elysium's picture

Oh, I'm not arguing that a comeback is a slam dunk, but that there are opportunities to be taken advantage of.

- Elysium

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Location: Chicago, IL

Next-Gen Interview with Sony Exec

This great interview touches on Ely's 5th point (Executive Shuffle). New face and proof that there is a new attitude at the SCEA offices.

I plan on getting a PS3, but now that I seem to have missed out on solid backwards compatability with the 60GB, I will probably either keep looking for a 60GB somewhere for not too inflated price, or the 120-160GB PS3s coming later this year.

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Who does not enjoy the Xbox 360 experience?

I absolutely revel when I sit on top of the power feeder and turn the console on. So much noise, it's like riding a motorboat.

Vrooooooooom!

How can possibly the PS3 compete with that?

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MrDeVil909's picture
Location: Johannesburg, South Africa

I was starting to get excited about the PS3 until the word started to come through about more games requiring installs because of the useless read speeds of Blu-ray.

Installing 3 or 4 games and then having to uninstall in order play another is going to bite. Yes I know you can get a bigger HDD, but you shouldn't have to.

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Location: Uhhh..... Long story....

Reading this is kind of ironic. I said when they announced the thing what it would take to get one in my living room, and they're finally meeting my price here on June 12th with the MGS4 bundle.

I could give a rat's bikini about hi-def format because I'm an SD TV luddite who was content to let them duke it out and then come in later when I'm forced to buy a digital TV next year. Hard drive size didn't matter as long as it had one so the games could use it - we still have six gigs free on our 20 gig Xbox360 drive because we do the bulk of our downloadable content on the PC. I think the biggest thing on there now is Knights of the Nine and the other Oblivion add-ons.

They dropped the ball on backwards compatability, but it wasn't something I would break my other conditions to achieve. I'll just keep my PS2 as long as possible for that. The Sixaxis controller was a nightmare I wasn't looking forward to facing; this bundle gives me a chance to dodge that bullet. I don't give a rat's bikini about Home because I'm really not a motivated online player on any system. I prefer to keep my suckitude a private affair. Besides, for some reason all the demos I've seen give me flashbacks to Microsoft Bob. We all know how well THAT turned out.

For me the defining feature was the games. Sony really dropped the ball there with their offerings to date. Before launch I sat down with my family and we talked about what was coming out and when it all came down to it, the only announced games that were simply MUST HAVES were MGS4 and Final Fantasy XIII. And so far, that's still the case. With the way they have weakened their catalog with cross-platform and PS2 titles there was just no real drive for us to invest in the system. The only exclusive game since the system launch I've played that made my decision a little bit uncomfortable was Uncharted. I'm looking forward to that, but it didn't sell me a system. My daughter wants Heavenly Sword in the worst way, but she's young. She'll learn.

Funny thing is, if you read back through all the press releases in the months before their launch and compare the promised features they didn't deliver with what is in that bundle and scheduled for this year and you find that most of the stuff they dropped is right there. MGS4 was originally slated to be a lauch game. The Sixaxis was a compromise about six months before launch. They were supposed to have a central online solution. They were supposed to have a garage-grade games development environment and that's due out this year.

Now that they're finally delivering on what they promised that their prospective users really wanted, I think it'll show in their sales quite dramatically.

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Malor's picture
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It's all about Blu-Ray. Seriously. DVD playback was what made the PS2 successful; there weren't many games, but people bought it as a cheap DVD player. If consumers want Blu-Ray, the PS3 is actually the best known player. Blu-Ray demand will be a primary PS3 mover for at least a year.

This one feature is what will get enough PS3 hardware out there for it to succeed as a platform.

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LilCodger's picture
Location: The Holy! City, OH

momgamer wrote:
when I'm forced to buy a digital TV next year

I don't know if this was sarcastic or not, but you don't need a new TV. Cable, satellite, or a government subsidized converter will all take care of the problem.

Also, digital != HD.

Malor wrote:
DVD playback was what made the PS2 successful

I'm honestly curious, is there anything beyond speculation to back this up? I am a firm believer that the PS1 was what made the PS2 so successful. Folks seemed to buy the PS2 for gaming, and DVD playback was just gravy.

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Location: Miami, FL

Yes, I see the PS3 having a huge opportunity this year with their game line up. Last year I was so damn excited about 360's line up and clearly the PS3 didn't have anything really worth it going for it.

Right now, I don't see anything really amazing for the 360. Gears of War 2 has me excited, of course, I enjoyed the original a lot, but right now I see more PS3 titles that I feel like playing than the 360.

It's quite sad to me really. I have the 360 as my favorite platform due to Live integration and the awesome controller it has. I'm even a happy user of their Media Streaming capabilities, playing all my Divx/Xvid content stored in my PC (I'd like to hear from others if they have a better experience on the PS3, since I've never really used it for that). I don't really care about Blu Ray or HD-DVD. I own a PS3 and never watched a Blu Ray movie on it. It's all about the games to me.

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I find it interesting that there is a still-relatively-new huge blockbuster franchise on each side, and its abbreviated "GoW"... on each side. Also, the fact that it ends with the words "Of War" on each side may be a hint toward the vast overuse of the word "war", which, apparently... never changes.

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Location: Napa, CA

I'm taking the same tack as I did with the Xbox 360, Gamecube, N64, NDS, Genesis, and pretty much every other console I've owned; I need five games I really, really want to play on it that I cannot play with my current systems. Two games out, three games to be released soon.

Blu-Ray doesn't make a difference to me, I'm with momgamer and millions of others sticking with my SDTV, thank you. I can't argue that HDTVs aren't becoming "increasingly affordable" but they're still at minimum seven hundred freaking dollars, and that's for a TV that's smaller than my current SDTV I got three years ago for two fifty. Coming down in price doesn't make them reasonable when the only real reason I use my television is for video games, the Daily Show, and Ramsey's Kitchen Nightmare.

And home won't matter until they actually get it out the door. Until then I consider it to exist in the same world as the Phantom or Gizmondo.

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Poor Old Lu's picture
Location: Michigan's Upper Penninsula

Malor wrote:
DVD playback was what made the PS2 successful

I'm honestly curious, is there anything beyond speculation to back this up? I am a firm believer that the PS1 was what made the PS2 so successful. Folks seemed to buy the PS2 for gaming, and DVD playback was just gravy.

This is more hearsay than real evidence, but it got my attention. I was listening to NPR's "Whadya Know ?" news quiz and the host had the following conversation with one of the callers:

"How are you today?"
"Frustrated."
"Why's that?"
"Well, I've spent all morning trying to hook up a Playstation [3]"
"What .. how old are you?"
"59"
"Why are you doing this to yourself?"
"Well it has the Blueray, you see.."
"Good Lord man, call a teenager.."

... and there you have it.

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I'll be happy to have some games I want to play on my PS3 (primarily MGS, LBP, and FF). If they make a big "comeback" so be it.

I'm like rabbit on the Home thing. It could really be cool, and I see lots of potential; but I'm fairly pessimistic about delivery. I hope I'm pleasantly surprised.

I think it's going to be another banner year for gamers no matter what your preference. Golden times, golden times.

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Trainwreck's picture

Poor Old Lu wrote:

Malor wrote:
DVD playback was what made the PS2 successful

I'm honestly curious, is there anything beyond speculation to back this up? I am a firm believer that the PS1 was what made the PS2 so successful. Folks seemed to buy the PS2 for gaming, and DVD playback was just gravy.

This is more hearsay than real evidence, but it got my attention. I was listening to NPR's "Whadya Know ?" news quiz and the host had the following conversation with one of the callers:

"How are you today?"
"Frustrated."
"Why's that?"
"Well, I've spent all morning trying to hook up a Playstation [3]"
"What .. how old are you?"
"59"
"Why are you doing this to yourself?"
"Well it has the Blueray, you see.."
"Good Lord man, call a teenager.."

... and there you have it.

I remember seeing a television story about the Playstation 2's impact on Japan. They did an interview with an employee at an electronics store and he said that when the PS 2 initially came out, they specifically marketed it as a DVD player in the store. It was the cheapest DVD player out at the time and most of the people who bought it during the first few months didn't buy it for the games but specifically for the DVD playback capability. That feature gave the PS 2 it's foothold at launch.

On a personal note. Now that the format war is officially over I went from considering buying a PS 3 by the end of the year to an almost certainty. Blu-ray playback capability is a very large part of my decision.

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It's funny that you should mention this as the year of the PS3, because I was flipping through a flyer recently and saw the PS3 for $400. I thought that if I needed a Blue-Ray player and a next-gen system, that would seem like a pretty decent value. A lot of the games I see listed as on the way in the game magazines are dual PS3/360, so either would do. Maybe it's time for the PS3 to see some bigger numbers.

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Dr._J's picture
Location: On the dark side of oblivion

Nice article Elysium. I am not as optimistic on the PS3's success this year as you are, but I would like to see them gain enough ground to cause Microsoft to no longer be as comfortable as they are now.

Elysium wrote:
That said, for all its clumsy fumblings over the past year, like a high-school sophomore pawing helplessly at a triple-clasped bra...

That is one of the funniest things I have read in a while. Good show sir.

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armedbushido's picture
Location: Das Bunker

Dr._J wrote:
Nice article Elysium. I am not as optimistic on the PS3's success this year as you are, but I would like to see them gain enough ground to cause Microsoft to no longer be as comfortable as they are now.

Elysium wrote:
That said, for all its clumsy fumblings over the past year, like a high-school sophomore pawing helplessly at a triple-clasped bra...

That is one of the funniest things I have read in a while. Good show sir.

Agreed!

I am no Sony fan and I will never buy a PS3 - personal reasons. With that said, I do want Sony to start making a push. I feel MS has had a little two easy and put most of there focus on the 360. Maybe a little competition from Sony might get them to come back to the "superior" gaming platform - the PC!!! )

I can dream...

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Botswana's picture
Location: Serenity Valley

A guy I work with bought a PS3 and doesn't own any other current gen consoles. After razzing him about it for awhile I asked him why he'd buy a PS3 instead of a Wii or 360.

He replied timidly "Because I wanted a Blu-Ray player"

Man, I felt like such a jackass.

Point is, here is someone technical who is at best a casual player who did indeed buy it as a Blu-Ray player first and a game console second.

Unfortunately, that was also the problem with Sony's strategy. Pushing it as a Blu-Ray player during the format wars was a big mistake.

Unfettered Blather - Daily updated nonsense
X-Box Live Gamertag - CrazedJava
Less chatter more splatter!

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