A Note On Ads

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Elysium's picture

I don't usually get specific about our ads, but they are served to us through a third-party company that sells advertising for small sites like ours. We are not part of the process in deciding which ads we receive, aside for indicating some very broad parameters. I bring this up today because I see Eidos has bought ad space for Kane & Lynch, and that we were being served those ads.

Now, compared to other ads we serve, the K&L ads are paying 6 or 7 times the normal amount just for page impressions - you don't even have to click on them - and the fact is we stood to make a decent cut of money from running these ads, but frankly the very suspect marketing efforts of Eidos, including their blatant distortion of review scores in their recent ad campaign, leaves me inclined to not be associated with their products at this time, so I'm disabling them.

I wouldn't bring it up, but apparently the ads have been running since yesterday, and I wanted to explain and be transparent for those of you who may have been fed a K&L ad on this site. I think it's understood in general that ads from our third-party vendor should not be seen as endorsement from GWJ, but a necessary evil that helps us pay the day-to-day bills, but the K&L fiasco has left a serious distaste in my mouth and I want no part of the money from their game right now. I look forward to Eidos making better marketing decisions in the future.

"I think Elysium has the right of it" - Certis

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Dr._J's picture
Location: Always watching. Always judging.

Hence why Gamers With Jobs is my absolute fav-ou-rite site on the interwebs.

For the record, I never saw any of the Kane and Lynch ads myself.

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Quintin_Stone's picture
Location: Cary, NC

Wow, Elysium, that's a ballsy and admirable decision.

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Good lord, I wouldn't have expected brilliance like that from that nemeslut Quintin Stone!

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oldmanscene24's picture
Location: Watauga, TX

It is an honor to be a part of a site with such integrity, sir.

*salutes*

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Rat Boy's picture
Location: Hitting. It.

This site has ads?

"Men like sex, thus boobies! Oogaba!" - dejanzie

"If ads put your sanity to the test
come on down to Rat Boy's nest!
light up a stogie, and soon you'll see
how rock can be commercial-free!

'I'd hit it!'" - HP Lovesauce

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Nyles's picture
Location: D.C.

At this point in the controversy, if I saw a Kane & Lynch ad here, I'd think it was a joke.

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MaxShrek's picture
Location: Fragville Junction, NY

Rat Boy wrote:
This site has ads?

I was thinking that also, until I looked at the left bar.

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Elysium wrote:
[T]he very suspect marketing efforts of Eidos, including their blatant distortion of review scores in their recent ad campaign, leaves me inclined to not be associated with their products at this time, so I'm disabling them.
I doubt you even have to bother with disabling, since they will opt to remove their ad money once they see that you are questioning them. Either way, bravo. It just stinks that principles have to be costly - and I've never seen a K&L ad here either.

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Location: San Diego

Rat Boy wrote:
This site has ads?

I <3 Ad-Block...

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I love GWJ.

Good call Elysium. I like your style.

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Oso's picture
Location: GV1469

This wasn't a big deal at all to me. (Adblock made it a non-issue.) But thanks for sweating the minor details, that sort of thing has a tremendous cumulative effect on the overall quality of Goodgerdom.

*Legion* wrote:

There's not enough bandwidth on a thousand Internets to detail what's wrong with that idea.

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I always get ads about dealing with my alcoholism and how not to be a cyberbully. Are you trying to tell me something?

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MaxShrek's picture
Location: Fragville Junction, NY

Share a drink with those you bully, I suppose.

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Elliottx's picture
Location: Vancouver, WA, USA, Earth, Milky Way, Universe B

One of many reasons why I love GWJ.

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kuddles's picture
Location: Ottawa, Ontario, Canada

If you're so high and mighty and claiming moral superiority about your advertising, then explain why Certis's negative video review of classmates.com was taken down.

I would think the first rule of PR is to ignore forum people, because they vacillate between crazy and liar. - Elysium

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Scaphism's picture

Elliottx wrote:
One of many reasons why I love GWJ.

GWJ: Honesty, Integrity, and Oogaba


Veritas, Integritas, Oogabatatas!

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CEO
Elysium's picture

Quote:
then explain why Certis's negative video review of classmates.com was taken down.

Because he's not very attractive?

"I think Elysium has the right of it" - Certis

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indy's picture
Location: Ann Arbor, MI

I say take their money but pull no punches.

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Quintin_Stone's picture
Location: Cary, NC

Elysium wrote:
Quote:
then explain why Certis's negative video review of classmates.com was taken down.

Because he's not very attractive?


Mod edited in 3... 2... 1...

Fedaykin98 wrote:

Good lord, I wouldn't have expected brilliance like that from that nemeslut Quintin Stone!

wordsmythe wrote:
I know I'm not terribly cool

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Chief Wiggum's picture
Location: This is not my beautiful house.

Yeah Certis.

That's why this is the only game site I usually frequent.

I've got your numbers, I got all your numbers!

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lethial's picture
Location: NY

Heh I second, third the statement that you guys are awesome! GWJ is one of two sites that I actually disable the Ad filters so I can help support anyway I can.

Thanks again for standing up for dignity and value!

Decisions are just decisions, there are neither "good" or "bad"
LobsterMobster wrote:

*In response to being rewarded with a in-game shack for NOT nuking FO3 city Megaton*
Yeah, but if you set off the bomb in Megaton you are rewarded with a parking lot!

CEO
Certis's picture

Elysium wrote:
Quote:
then explain why Certis's negative video review of classmates.com was taken down.

Because he's not very attractive?


Ok, see this? This right here is why I can't let you have a nice back patting thread all to yourself. Remember, you brought this on yourself. Jerk.

I don't disagree strongly enough with this particular decision to countermand it, but as a general rule I have no problem taking money from large corporations who want to advertise on the Tribal Fusion ad service. Even the stupid ones ... or maybe especially the stupid ones. Nearly every publisher has pulled some underhanded, slimy move in their zeal to move product, I don't see why we give Eidos special consideration because they happen to have made the latest, most noticeable gaffe.

If our editorial content is truly seperate from our ad space (given that we don't arrange the ads ourselves and receive no special consideration, it is) then it doesn't matter, from an integrity standpoint, how we feel about Puzzle Pirates, Eve Online, Classmates.com or Kane & Lynch. If they pay well, then we take the money from Tribal Fusion and carry on as we always do. Pulling these ads is an emotional decision and a soapbox statement rather than a logical move to operate with more integrity. Our integrity is WHY we can have game ads on the site and continue speaking our minds on the front page and the podcast. The trust of our readers and listeners is not something we enjoy despite the ads on the page. As far as I'm concerned, they're irrelevant.

I understand why this decision was made and I don't really mind because I'll take a happy Elysium over a few extra bucks any day.

Certis beat me to it. - Elysium

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Rat Boy's picture
Location: Hitting. It.

Certis wrote:
Elysium wrote:
Quote:
then explain why Certis's negative video review of classmates.com was taken down.

Because he's not very attractive?


Ok, see this? This right here is why I can't let you have a nice back patting thread all to yourself. Remember, you brought this on yourself. Jerk.

Why do you two always fight during the holidays? Think of the children!

"Men like sex, thus boobies! Oogaba!" - dejanzie

"If ads put your sanity to the test
come on down to Rat Boy's nest!
light up a stogie, and soon you'll see
how rock can be commercial-free!

'I'd hit it!'" - HP Lovesauce

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W1LL3R's picture
Location: CA

Any marketing department worth its salt is going to track where hits to their ads are coming from. Wouldn't it make more of a statement and help Eidos make better marketing decisions by having a link on a gaming website, yet receive few hits from it? Maybe Elysium's decision makes the same point to Eidos, but GWJ is poorer for it"…monetarily speaking.

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cartoonin99's picture
Location: Cary, NC

Rat Boy wrote:
Certis wrote:
Elysium wrote:
Quote:
then explain why Certis's negative video review of classmates.com was taken down.

Because he's not very attractive?


Ok, see this? This right here is why I can't let you have a nice back patting thread all to yourself. Remember, you brought this on yourself. Jerk.

Why do you two always fight during the holidays? Think of the children!

I blame the eggnog.

Quintin_Stone wrote:

Lunabean, when are you going to grow up and stop playing video games?
lunabean wrote:
After I have sex with your mother.

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Kier's picture
Location: Edmonton, Canada

I am inclined to agree with Certis, from a editorial standpoint it is irrelevant. Or should be irrelevant anyway.

Plus the thought of taking their money and giving them nothing for it (no purchases) is compelling.

Though perhaps part of the fun of running your own website is being able to make emotional soapbox decisions.

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Edwin's picture
Location: Miami, FL

Take their money and still bad mouth them?

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Fletcher's picture
Location: Your technology scares me.

Edwin wrote:
Take their money and still bad mouth them?

It's what I do.

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*Legion*'s picture
Location: Scouting 1st round offensive tackles

Well I was fed a Kane & Lynch ad yesterday, and took it as tacit approval of the game by GWJ.

Also, I have four legs and am covered in wool. Baa!

Silliness aside, I agree with Certis. If GWJ has the kind of complete advertising/editorial separation that GameSpot allegedly failed to maintain, there's no reason to even acknowledge the ad. (And I say "if" purely as if-then logic, not to question the validity of the statement).

Eidos fumbles aside, it's still just an ad for a video game.

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kuddles's picture
Location: Ottawa, Ontario, Canada

W1LL3R wrote:
Any marketing department worth its salt is going to track where hits to their ads are coming from. Wouldn't it make more of a statement and help Eidos make better marketing decisions by having a link on a gaming website, yet receive few hits from it? Maybe Elysium's decision makes the same point to Eidos, but GWJ is poorer for it"…monetarily speaking.

I think they'd probably just interpret it as the site just not being a good advertising spot, whereas a gaming site rejecting the ad completely would send an obvious one.

Fletcher wrote:
It's what I do.

Pardon me if this has been dealt with previously and I wasn't around at the time to partake in it, but did you ever gloat about your success? Gamers With Jobs Radio, Episode 14, you made a bet that the Wii would outsell the PS3 and Certis mocked you for it.

I would think the first rule of PR is to ignore forum people, because they vacillate between crazy and liar. - Elysium

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Location: I've come to love this American giant, viewing it as the most misunderstood, most underrated city in the world.

I smell another donation drive in the works.

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