Copy And Paste Coverage
I have, a couple of times, waded ankle deep into the waters of online gaming news coverage, and found the experience unsettling. I am, at heart, a long-form writer and being asked to concisely encapsulate my thoughts into easily digestible chunks of largely non-editorialized factoids is like inviting a drug-addict to take up a job as a pharmacist; sure it seems like we've got the qualifications, but eventually our weaknesses will get the better of us and we'll abuse the position. What I've seen from the online news gathering business is that it is a casual and incestuous affair of farming from a handful of sites that do actual news gathering and simply rephrasing, which, as stories move through the chains, creates any number of potential inaccuracies and problems.
Take the instance of our recent podcast with Ken Levine and what would become a story about his supposed defense of the PS3 game Lair. During our Games You Can Play Now segment as we were playfully criticizing Lair, Ken offered his opinion that perhaps developer Factor 5 had be coerced into using the Sixaxis motion controls, and went on to complain that lately companies seem so impressed with their own technology that it is getting in the way of good development. This would become characterized in the coming days as some kind of defense of Lair's widely panned control scheme.
The first site to pick up on the podcast was GameDaily.biz (link). I take no real exception with the content of the GameDaily article, aside from perhaps wondering why this was news, and at least the guys at GameDaily.biz are out there digging for their own pieces of news. My problem, however is not with the content of the article but the headline which reads BioShock Dev Defends Lair Motion Controls, which is troubling because it's almost the opposite of what Ken actually did. In fact, even within the GameDaily article they point to Ken's complaint that we should at least have the option of just using the D-pad and that this alternate scheme is being jammed down our throats. It's not exactly a ringing endorsement of motion control.
What Ken did say is that he wanted to defend the developers, and, I think more specifically, wanted to defend the position that he speculates they must have been put into. That may seem like a matter of semantics, but it is actually creates a significant disconnect between the headline and the body of the article. Still, my issue with GameDaily is, as I said, not overwhelming, after all they listened to the podcast, selected a piece of news they felt would be relevant and then delivered a relatively cogent article on that and maybe got a little sloppy with the headline. But, certainly anyone else who picked up on the Ken's visit to the Conference Call could latch onto any number of interesting elements, or even recognize that Ken wasn't defending Lair's Motion Controls in the least.
Sadly, that's not what happened at all. Outlet after outlet simply did what goes for news gathering these days, they rephrased GameDaily's article in their own words, posted the exact same quotes misframed in exactly the same way, and suggested that Ken had carelessly leapt to the defense of Lair's foibles as if he had no idea what makes a good game. In the worst cases, almost comically, outlets would accuse Ken of defending Lair's motion control, post the quote where he criticizes motion control, and then, as though they couldn't even read their own quote, get caught in some kind of self-referential feedback loop of criticism as they mocked the quote despite its clearly agreeing that Lair's controls are problematic.
I wonder why it didn't occur to anyone to take the next step in their coverage instead of just copying what GameDaily and others had already said? My experience with Ken Levine is not that he is unwilling to talk to members of the gaming media, so why did no one contact him and ask him to elaborate on his so called "defense"? Why did no one contact Factor 5 or Sony and ask them about Ken's suggestion that there had been coercion to include motion controls? Even if you get nothing but a no-comment or unreturned phone calls, tell us that you took the extra effort to investigate the story. Why did no one build on the story?
The need to shovel every morsel of news into the already bloated gaming news environment is so overwhelming that it is too time consuming, and there's no editorial consensus that drives improvement. Put another way, the money isn't there for the time it takes to do good news. Considering that most news outlets pay by the story (at least, those that do pay) it's not terribly surprising that contributors are quick to put a story to bed. The fact is that whether the contributor spends an hour-and-a-half on the phone for a quote or digging through Wikipedia for new information, they get paid the same if they just rephrase what everyone has already accepted as the story. There's no incentive to do good journalism with editorial staffs and pay scales focused far more on quantity than quality, and a readership that seems completely satisfied to accept the formulaic model that has become the standard.
The news blogging biz is about rapid fire rehashes of what other people have said, and the moment an inaccuracy or rumor makes its way into the mix it becomes regurgitated gospel without any editorial mandate toward responsibility. There are a few good places to gather reliable information on the industry, most notably Gamasutra and certainly all news bloggers are not equal, or in this case equally culpable, but there's so much room for improvement that it's staggering. With such a demand by gamers for news, there's room in the market for someone to step forward with a staff of journalists and a mandate for excellent reporting.


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Gamers are their own worst enemy. The game media is only a symptom of this that stirs the pot further.
Being fangoriously devoured by a gelatinous monster.
Great article. At the risk of moving this to P&C way too quickly, I'm not convinced that this only applies to game media.
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I guess a little kudos goes to Evil Avatar for recognizing the inconsistencies of the titles and the quote.
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GameTab provides a nice overview of what Elysium's talking about. Every newsfeed is pretty similar to the next. Naturally, each site will cover the same stories in the industry, but the headlines are often the same and most reference the same story like the Lair/Levine example.
JUST PUZZLED YOUR ASS UP, SON! -Mr Crinkle
Indeed. I hadn't seen that one. Interestingly, they got that right over the article they link to from WIRED.
I felt -- I feel -- that Shawn, Rob and Julian were making out with the game, and as their friend I felt it was important to point out that they were making out with an ugly chick. - Cory Banks, keeping it real
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It does not. One of the Everything Else threads on a topic (I can't remember which) had a link to an editorial on some subject and then a "news article" which effectively just posted quotes and summaries from the editorial. That's it, no independent research, no other sources, no counter-arguments. I'll see if I can find it, I can't even remember what the topic was.
Certis wrote:
Fedaykin98 wrote:
I think you've hit the nail on the head there, Elysium. The fact is that most gaming blogs are run by fans, not professional journalists. The content produced is normally farmed out to other fans and have little to no editing. Otaku has admitted that much of their news content comes from e-mails and they don't have time to find the source or confirm the validity of the story. Put that all together and it's no wonder that the blogs are rampant with misquotes, thinly veiled plagiarism, and no due diligence.
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"Boy exchange is a fun pain in the ass." - LiquidMantis
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Examples like the ones Elysium gave in the article are why so many writers in the games business are often called "not journalists" or "journalists who can't get a real job." It's not that there aren't people out there trying to do a good job and give due diligence to what they're referencing but sites like Joystiq and Kotaku have created an atmosphere around the concept of "Get it out now so we're first and we'll confirm it later. If we're wrong, we'll post a one-line retraction after the jump and everyone will forget about it." The larger gaming news sites have largely had to stoop to their half-assed level of journalism just to keep up with them. The only thing we as consumers can do I guess (aside from not giving hits to these sites which will never happen) is much like with cable news, take what's said with a grain of salt and dig a little deeper to find out the truth ourselves. Problem is much like cable news, these sites are getting more popular and their readers are as a whole, less willing to dig.
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And far too willing to digg.
I felt -- I feel -- that Shawn, Rob and Julian were making out with the game, and as their friend I felt it was important to point out that they were making out with an ugly chick. - Cory Banks, keeping it real
Everyone just wants to be first, like those guys who first reported that the Half-Life 2 code had been stolen.
Certis wrote:
Fedaykin98 wrote:
Doesn't this instance parallel somewhat what's happening to journalism in our society? Gone are the days when the adage "let the facts speak for themselves" was the rule. Now it's all about sensationalism. After the Virginia Tech shooting, cable news networks were getting acquaintances of friends of students who took a class with the shooter and asking them questions about the guy. Are you kidding me? This is journalism? It's not about imparting information anymore, but about ratings or hits.
Edit: Oh, the irony. Posted this before I noticed that two other people commented the exact same thing. Ridicule me all you want.
"The light at the end of the tunnel is just the light of an oncoming train." - Robert Lowell
"Boy exchange is a fun pain in the ass." - LiquidMantis
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As someone who has worked in newspapers for seven years and as a reporter for five, I can say that, if I ever ripped a quote from another person's article, I wouldn't have had a job for very long.
That said, the traditional media certainly indulge in frequent circle jerks, with the wire services and cable generally picking up the leavings of the heavy-hitters (ewww). The 24-hour news cycle has put a premium on quick turnarounds, and that's a prescription for laziness and incomplete reporting. In an industry often dependent on its fans for its journalism, that problem is compounded.
As Elysium's experience shows, the crowd-sourcing of information has its hazards as well as its benefits. Buyer beware, no?
I can't wait to see a Wired.com article titled: "Sean "Elysium" Sands of Gamerswithjobs.com defends Ken Levine's defense of Lair's controls in new article!"
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Certis wrote:
Fedaykin98 wrote:
Indeed. Well done. A spit take almost occurred but I caught it.
JUST PUZZLED YOUR ASS UP, SON! -Mr Crinkle
Sure, I opened this page before some of the copy edits could be added, but what I think Elysium was really trying to say was probably, "If GWJ paid me, maybe I would have taken the time to write in proper English."
But hey, a comparison of my journalistic experience to Ely's is a lot like a comparison of our experiences in Vanguard; I saw enough of them before I really committed that I never took the plunge, while he committed and then wrote GWJ articles about his disappointment.
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I saw Gamedaily.biz's headline and it struck my as a painfully obvious attempt to stir up a little controversy. I can't say I'm surprised at the way the story evolved. Just disappointed.
I once posted a slightly negative preview of a game, and a reader responded with a link to another news outlet's take on the title. The reader noted that the other outlet had a "different, more balanced perspective." I checked the link, and was surprised to find that the other outlet's "preview" of the game was in fact a word-for-word cut and paste publisher press release.
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It's not about quality. It's about profit. Being first gets you the most traffic. Traffic (in theory, at least, if you're doing it right) = profit.
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Or a slashdot article... I read about Gamedaily's article on slashdot and after first being surprised about this being news ("hey, slashdot has an article about a podcast that I listen to") I was just as surprised about Ken's comments being explained as defending Lair.
Copy-and-paste coverage seems a feature (not a bug?) of the whole slashdot/blogosphere culture. I'm pretty sure that I've seen other people complaining about this style of journalism. You're not alone, Elysium
Great article. I was more than a little curious as to the disjunction between the quotes and the headlines- but it seems like very few people caught it.
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I wonder how many of them bothered to download the podcast. But I don't believe that would've made much of a difference. Controversy will bring in the readers regardless of "what actually happened."
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One day, someone will make a comprehensive audio-to-text tool which will make podcasts digestible for those of us with less patience. One day...
Headlines are brutal in that way. I can't count the number of times that headlines of respected publications like national newspapers and the like are guilty of the exact same misleading phrasing as this one. My brother works for one of these national newspapers and when I rail on him about it, he is quick to shrug and say "Don't blame me, blame the Editor. I wrote the story, he wrote the headline."
I think that there is a disconnect between the journalists whose job it is to report the news (shallowness notwithstanding) and the editors, who not only edit, but also must make the story more appealing and attract readership.
"Ken Levigne Defends Lair Motion Control" is a hell of a lot more sexy than "Ken Levigne speculates as to reasons behind implementation of Lair Motion Control". Be honest: which one would YOU be more likely to click on?
It's a crowded marketplace, and as with most entertainment audiences, viewership is generated by sinking to the lowest common denominator.
The truth is, we don't really need to click on it to begin with. But hey, when every morsel of news is important, making something SEEM like its news is just as good as news itself.
Clemenstation wrote:
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Even news about some upcoming but un-hinted-at announcement that will make news, is somehow news. Most game news sites carried that story last week about 'capcom will make 3 crazy announcements in a few weeks!' Whoop-dee-sh*t. Tell me about it in a couple weeks, not now! That was probably during TGS, so their news was really 'we don't have any news right now...'
newsworthy...
ThePolypusher
This is the difference between journalism and blogging. But I actually don't believe we should be holding them to the same standard. Rather, we need to recognize (both as writers and readers) that we are looking at two fundamentally different kinds of writing. One is quite literally "hey check this out." We've come to think of blogging as somehow more than this, but at its default settings, its not. My personal blog certainly bears no relationship to news, nor to most game-fan sites.
Where things get tricky is in editorial. By definition (my definition to be sure) once you start writing a piece of non-fiction that includes your own voice, you're writing editorial in some fashion, and as such, you just raised your own bar. So its one thing to say "Hey, check out this article because isn't it a hoot." It's another to say "... and here's why I think so and so is a douchebag." When you crossed that line, you took on an obligation to your reader (if, and it's a big if, you're asking to be taken seriously).
Where the line also gets blury is when you have "newsblog" places like Kotaku and Joystiq. They're slippery because they do occasionally provide unique and original content (say, covering TGS), but often slip into story regurgitation. Caveat emptor.
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Yeah they are mostly 'National Enquirer' sites for gamers. It must be true unless 100% proven otherwise. Really it's just a bunch of folks posting articles with headlines that have the same 'Ha ha. Made you look.' punchline. +1 page hit for me. Facts tend to get in the way of these sites.
As someone who works in a different form of news media, I can only respond to Magnus' comment with, "No more phone calls! We have a winner!"
To the company, news is about eyeballs. Eyeballs = money. To the writer, journalism is about quality, or truth, or some other meaningless gobbledygook. That's fine, as long as it brings the eyeballs. If it doesn't, we'll bring in someone who doesn't mind following Brittney Spears' daily activities ad naseum.
I used to love my job. Lately I am ashamed. . .
Don't even get me started on the average blog.
Hypatian wrote:
Let me guess, that feeling began when she shaved her head?
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