This is starting to worry me. I think EA is taking over Ubisoft, they are just doing it slowly, either because they can't afford it outright or are just waiting to see if Ubisoft keeps growing at the rate they are. Apparently, EA's latest stake now gives them the ability to boot out board members if they choose and have large-scale decision influence in the company. And as long as EA can convince people to keep paying for the same sports games year after year again, their growth will always out-pace Ubisoft's (and many others.) This industry needs more competition and not less and if we see Ubisoft's corporate values and creative approach (which is vastly different from EA's) assimilated into the collective, I think it will strike a veyr abd blow for gaming as a whole. Unfortunately, short of a huge stock buyback (which they can't afford) or another suitor to jump in and buy up the rest of the company, there's nothing they can do about it. Everything Yves Guillemot does to try to innovate and branch his company out in different directions just makes them more attractive to EA.